Ally Machate
Publishing Consultant | Author
Founder & CEO of The Writer’s Ally, Ally Machate is a bestselling author and expert publishing consultant who has led serious authors toward success since 1999. Ally leverages a background in “Big Five” publishing and a team of skilled professionals to help authors write, publish, and sell more high-quality books through traditional and independent channels with a variety of services and support.
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June 25, 2026
Why Writing a Book Is Not Always the Best Business Move with Ally Machate
“Write a book, and you’ll become an authority” sounds like solid advice until you do the math on time, money, attention, and what that book is actually supposed to achieve. Host Eric Dickmann is joined by Ally Machate, a former Simon & Schuster editor and the founder of The Writer’s Ally, to pressure-test the myth that expertise automatically means you should write a book. We dig into why a book is a tool, not a trophy, and why it’s often the wrong next step when your business is still taking shape.
Guest: Ally Machate