The Virtual CMO
The Virtual CMO podcast offers engaging discussions about marketing strategies and the impact of new technologies on marketing effectiveness.
Recent Episodes
Marketing Earns Its Seat At The Table When It Speaks Revenue with Dana Marxer
Followers, clicks, open rates, and impressions can make a marketing dashboard look busy, but they rarely answer the question your CEO and CFO actually ask: how much revenue did marketing influence? Eric Dickmann sits down with Dana Marxer, CEO of RevOps automation company ayeQ, to unpack what it really takes for CMOs to align marketing to pipeline, bookings, and predictable growth in today’s economy.
The Key to Marketing Technical Products and Services
Fractional CMO Insight: The Importance of Having a Marketing Strategy with Natalie Swan
Fractional Executives: A New Engagement Model with Nancy Fox
How to Attract New Clients as a Fractional CMO with Dean Waye
Growing New Businesses as a Fractional Co-Founder with Nick Rimsa
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Looking for strategic marketing leadership to help grow your business? Visit The Five Echelon Group to learn how Eric works with B2B companies as a fractional CMO, helping organizations build smarter marketing strategies, improve execution, and drive measurable results.
Recent Blog Posts
Modern B2B marketing leadership is in the middle of a fundamental shift. The C-suite no longer funds "busy work," it funds growth. In this episode of The Virtual CMO Podcast, host Eric Dickmann sits down with Dana Marxer, CEO of ayeQ and an engineer…
About the Host
Host | Fractional CMO
Eric Dickmann is a fractional CMO, marketing strategist, and host of The Virtual CMO, a podcast focused on helping growth-minded leaders navigate modern marketing. With more than 30 years of experience spanning enterprise organizations, high-growth companies, and entrepreneurial ventures, Eric brings a practical, executive-level perspective on topics such as demand generation, brand positioning, revenue growth, AI in marketing, and leadership.
After spending 18 years at Oracle Corporation and serving in senior marketing roles across multiple industries, Eric founded The Five Echelon Group, where he helps B2B companies build smarter marketing strategies without the cost of a full-time executive hire.
As a host, Eric is known for creating insightful, conversational interviews that go beyond surface-level tactics. He enjoys speaking with CMOs, founders, revenue leaders, agency owners, and innovative technology builders who have real-world experience to share. Whether the topic is go-to-market strategy, RevOps alignment, personal branding, or the future of AI-driven marketing, Eric aims to deliver discussions that are practical, candid, and valuable for business leaders.
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