The Virtual CMO
The Virtual CMO podcast offers engaging discussions about marketing strategies and the impact of new technologies on marketing effectiveness.
Recent
April 20, 2026
Marketing Earns Its Seat At The Table When It Speaks Revenue with Dana Marxer
Followers, clicks, open rates, and impressions can make a marketing dashboard look busy, but they rarely answer the question your CEO and CFO actually ask: how much revenue did marketing influence? Eric Dickmann sits down wit...
Oct. 24, 2024
The Key to Marketing Technical Products and Services
For many marketers, it can be a challenge knowing how to market technical products and services when the assumption is often that for content to resonate, it must speak in very technical terms. Today, we'll discuss the secret...
Feb. 2, 2023
Fractional CMO Insight: The Importance of Having a Marketing Strategy with Natalie Swan
In episode 124, host Eric Dickmann welcomes guest, Natalie Swan, a Fractional CMO at Swan & Associates. Natalie shares her unique perspective on the importance of marketing strategy. She shares insights on the necessity of ha...
Oct. 9, 2022
Fractional Executives: A New Engagement Model with Nancy Fox
In episode 123, host Eric Dickmann talks with Nancy Fox - Co-Founder and Fractional CMO of Fractional Connections, an association of fractional executives and SMB owners. Over the years, she has trained and coached executive ...
July 24, 2022
How to Attract New Clients as a Fractional CMO with Dean Waye
In episode 122, host Eric Dickmann talks with Dean Waye - CEO of WayeCreative, a copywriting firm helping businesses and fractional CMOs attract, impress, and lock in new clients. Dean Wayne also co-hosts "This Audience Means...
July 17, 2022
Growing New Businesses as a Fractional Co-Founder with Nick Rimsa
In episode 121, host Eric Dickmann talks with Nick Rimsa - Owner of Tortoise Labs where he offers services as fractional Co-Founder to help ambitious entrepreneurs develop their ideas into profitable apps, products, and servi...
Join the Email List
Follow:
Related Shows
The Virtual CMO
Visit Page