The Virtual CMO

The Virtual CMO

The Virtual CMO podcast offers engaging discussions about marketing strategies and the impact of new technologies on marketing effectiveness.

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Recent Episodes

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Marketing Earns Its Seat At The Table When It Speaks Revenue with Dana Marxer
2
April 20, 2026

Marketing Earns Its Seat At The Table When It Speaks Revenue with Dana Marxer

Followers, clicks, open rates, and impressions can make a marketing dashboard look busy, but they rarely answer the question your CEO and CFO actually ask: how much revenue did marketing influence? Eric Dickmann sits down with Dana Marxer, CEO of RevOps automation company ayeQ, to unpack what it really takes for CMOs to align marketing to pipeline, bookings, and predictable growth in today’s economy.
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The Key to Marketing Technical Products and Services
1
Oct. 24, 2024

The Key to Marketing Technical Products and Services

For many marketers, it can be a challenge knowing how to market technical products and services when the assumption is often that for content to resonate, it must speak in very technical terms. Today, we'll discuss the secrets behind effective communication in this experimental episode of The Virtual CMO Podcast. For this episode, host Eric Dickman leveraged Google's NotebookLM AI voices to bring insights from his recent blog article to life with surprisingly realistic results! The AI narrators
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Fractional CMO Insight: The Importance of Having a Marketing Strategy with Natalie Swan
9
Feb. 2, 2023

Fractional CMO Insight: The Importance of Having a Marketing Strategy with Natalie Swan

In episode 124, host Eric Dickmann welcomes guest, Natalie Swan, a Fractional CMO at Swan & Associates. Natalie shares her unique perspective on the importance of marketing strategy. She shares insights on the necessity of having a clear marketing strategy and how important it is to implement tactics that align with a company's overarching goals. Natalie tackles the confusion that often surrounds marketing, emphasizing the need to be resourceful when budgets are limited. She elaborates on the i
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Fractional Executives: A New Engagement Model with Nancy Fox
8
Oct. 9, 2022

Fractional Executives: A New Engagement Model with Nancy Fox

In episode 123, host Eric Dickmann talks with Nancy Fox - Co-Founder and Fractional CMO of Fractional Connections, an association of fractional executives and SMB owners. Over the years, she has trained and coached executive leaders and corporate professionals to enhance their leadership, communication, and business development skills. Nancy is a community and network builder, a keynote speaker, and the author of "Network Like A Fox." Fractional Connections was founded to bring the fractional c
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How to Attract New Clients as a Fractional CMO with Dean Waye
7
July 24, 2022

How to Attract New Clients as a Fractional CMO with Dean Waye

In episode 122, host Eric Dickmann talks with Dean Waye - CEO of WayeCreative, a copywriting firm helping businesses and fractional CMOs attract, impress, and lock in new clients. Dean Wayne also co-hosts "This Audience Means Business," an interactive LinkedIn live show where he and his guests discuss and review company messaging. For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/attract-new-clients-fractional-cmo-s8ep7/ Send us your que
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Growing New Businesses as a Fractional Co-Founder with Nick Rimsa
6
July 17, 2022

Growing New Businesses as a Fractional Co-Founder with Nick Rimsa

In episode 121, host Eric Dickmann talks with Nick Rimsa - Owner of Tortoise Labs where he offers services as fractional Co-Founder to help ambitious entrepreneurs develop their ideas into profitable apps, products, and services. Located in Maine, Tortise Labs has a mission is to help Mainers turn their ideas into profitable, scalable startups. For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/growing-business-fractional-co-founder-s8ep6
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Recent Blog Posts

How CMOs Align Marketing to Revenue and Earn a Permanent Seat at the Table
May 8, 2026

How CMOs Align Marketing to Revenue and Earn a Permanent Seat at the Table

Modern B2B marketing leadership is in the middle of a fundamental shift. The C-suite no longer funds "busy work," it funds growth. In this episode of The Virtual CMO Podcast, host Eric Dickmann sits down with Dana Marxer, CEO of ayeQ and an engineer…
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About the Host

Eric Dickmann Profile Photo
Eric Dickmann

Host | Fractional CMO

Eric Dickmann is a fractional CMO, marketing strategist, and host of The Virtual CMO, a podcast focused on helping growth-minded leaders navigate modern marketing. With more than 30 years of experience spanning enterprise organizations, high-growth companies, and entrepreneurial ventures, Eric brings a practical, executive-level perspective on topics such as demand generation, brand positioning, revenue growth, AI in marketing, and leadership.

After spending 18 years at Oracle Corporation and serving in senior marketing roles across multiple industries, Eric founded The Five Echelon Group, where he helps B2B companies build smarter marketing strategies without the cost of a full-time executive hire.

As a host, Eric is known for creating insightful, conversational interviews that go beyond surface-level tactics. He enjoys speaking with CMOs, founders, revenue leaders, agency owners, and innovative technology builders who have real-world experience to share. Whether the topic is go-to-market strategy, RevOps alignment, personal branding, or the future of AI-driven marketing, Eric aims to deliver discussions that are practical, candid, and valuable for business leaders.

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