Nov. 12, 2020
5 Money-Saving Tips for Startup Marketing on a Budget with Karla Singson
In this episode, host Eric Dickmann interviews Karla Singson. Karla is an entrepreneur and business coach who has built multiple businesses from the ground up since she started her career when she was just 19 years old. Now, in addition to running her multiple businesses, she helps coach other business owners to grow their own businesses with practical advice and strategies to be profitable from day one.
Karla's ScaleWind is an umbrella company that offers multiple services including:
- Virtual Assistants for real estate and property management professionals: https://realestateassistant.com
- WordPress and technical support services: https://techstack.com
- Live customer support services: https://wowsupport.com
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Karla Singson can be found online at https://karlasingson.com/ on Facebook @karlasingson.official, and Instagram @karlastefan
Episode Summary: The episode summary can be found at https://fiveechelon.com/money-tips-startup-marketing-on-a-budget-s3e8
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #39
Send us your questions or comments
Marketing Automation with HubSpotTry HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
WEBVTT
00:00:01.947 --> 00:00:08.310
The Virtual CMO podcast is sponsored by the strategic marketing consulting services of The Five Echelon Group.
00:00:08.577 --> 00:00:22.940
If you’d like to work directly with The Five Echelon Group and receive personal coaching and support to optimize your business, enhance your marketing effectiveness and grow your revenue, visit Five Echelon.com to learn more and schedule a free consultation.
00:00:24.702 --> 00:00:26.952
Welcome to The Virtual CMO podcast.
00:00:27.193 --> 00:00:28.928
I'm your host, Eric Dickmann.
00:00:29.263 --> 00:00:41.622
In this podcast, we have conversations with marketing professionals who share the strategies, tactics, and mindset you can use to improve the effectiveness of your marketing activities and grow your business.
00:00:41.673 --> 00:00:45.133
This week, I'm excited to welcome Karla Singson to the program.
00:00:45.313 --> 00:00:49.353
Karla is an award-winning writer, public speaker and entrepreneur.
00:00:49.862 --> 00:00:58.802
Her entrepreneurial journey started when she graduated college at 19 thinking companies would fight over her, turns out nobody wanted to hire a teenager.
00:00:59.073 --> 00:01:05.552
So she got a job at an ad agency, started doing freelance writing work and eventually opened up several businesses.
00:01:05.793 --> 00:01:14.763
She found her strengths lie in sales, marketing, and growth, and she started doing business coaching to help dozens of stay-at-home moms become first time millionaires.
00:01:14.843 --> 00:01:29.483
Now with over a decade of experience in physical and online businesses, she splits her time among the Philippines, Thailand, and the us, where she runs her ventures hands-free and continues to help small and medium enterprises grow their bottom lines.
00:01:29.753 --> 00:01:31.793
Please help me welcome Karla to the program.
00:01:32.429 --> 00:01:34.759
karla welcome to The Virtual CMO podcast.
00:01:34.789 --> 00:01:36.409
I'm so glad you could join us today.
00:01:36.808 --> 00:01:37.349
Hey, Eric.
00:01:37.379 --> 00:01:38.489
Thanks for having me here.
00:01:38.489 --> 00:01:41.998
And I'm excited to be a great resource for your community.
00:01:41.998 --> 00:01:44.188
I'm happy to serve your community for today.
00:01:44.388 --> 00:01:45.019
Oh, that's great.
00:01:45.019 --> 00:01:46.009
I appreciate your time.
00:01:46.009 --> 00:01:49.668
And I think we're going to cover a lot of very interesting things for the audience here.
00:01:50.028 --> 00:01:51.858
And I know right now you're over in the Philippines.
00:01:51.858 --> 00:01:53.058
You're half a world away.
00:01:53.108 --> 00:01:58.509
But I'd love to start out today's conversation and just get a little bit of your backstory, because I think it's very interesting.
00:01:58.509 --> 00:02:00.608
Tell us a little bit how you got started in business.
00:02:01.009 --> 00:02:01.459
Yeah.
00:02:01.459 --> 00:02:07.108
So I grew up in the Philippines and I learned how to read at a very early age.
00:02:07.228 --> 00:02:09.239
So I learned how to read a two.
00:02:09.718 --> 00:02:14.549
And so that's why I was always advanced in school and I entered college at 15.
00:02:14.609 --> 00:02:16.019
I finished college at 19.
00:02:16.438 --> 00:02:22.199
So when I finished college, I thought that all of these companies will be fighting all over me.
00:02:22.229 --> 00:02:23.429
Cause that was his genius.
00:02:23.459 --> 00:02:25.229
And I had these awards and stuff.
00:02:25.649 --> 00:02:30.288
And turns out, I kept getting rejected and rejected by my dream companies.
00:02:30.348 --> 00:02:37.669
I remember I actually cried when I got the call back from P and G from Proctor and gamble that I didn't even pass it.
00:02:37.669 --> 00:02:38.778
The first screening.
00:02:39.229 --> 00:02:39.693
And.
00:02:40.049 --> 00:02:43.889
My classmates, some of them who I thought, Oh, I'm smarter than her.
00:02:43.949 --> 00:02:45.748
Why did she pass the screening?
00:02:45.778 --> 00:02:46.438
something like that.
00:02:46.438 --> 00:02:47.669
So it really broke my heart.
00:02:48.179 --> 00:02:51.959
And so because of that, I was forced to be an entrepreneur.
00:02:52.199 --> 00:02:54.058
Really, at a very early age.
00:02:54.299 --> 00:03:01.079
So I did have a job how probably the only place that accepted my craziness, what's an ad agency.
00:03:01.348 --> 00:03:02.908
And I started writing ads.
00:03:02.959 --> 00:03:04.699
that was 2009.
00:03:04.758 --> 00:03:09.058
And back here in the Philippines, we still did radio ads.
00:03:09.139 --> 00:03:10.709
Newspaper advertorials.
00:03:10.739 --> 00:03:13.769
So those were the things that I did a TV ads as well.
00:03:13.799 --> 00:03:14.699
Translation.
00:03:14.848 --> 00:03:15.838
That was my job.
00:03:16.068 --> 00:03:19.158
eight months into it, I quit and I started my business.
00:03:19.438 --> 00:03:27.609
my first business was a flower shop and, I grew up, I grew that to six figures and now it's a franchise.
00:03:27.639 --> 00:03:34.118
We have 12 locations all over the country and, in one in Canada actually, but the owner is a Filipino.
00:03:34.318 --> 00:03:34.919
I knew him.
00:03:34.949 --> 00:03:37.088
So he started a flower shop in Edmundson.
00:03:37.419 --> 00:03:38.378
So that's fine.
00:03:38.588 --> 00:03:45.188
And then I started an events and PR company, and then after that, a few online businesses, that was just it
00:03:45.748 --> 00:03:55.602
so when you had the job and you were writing, ads and you lasted eight months in it, was it because you just felt at that time, this isn't for me, this isn't the direction I want to go.
00:03:55.872 --> 00:03:58.908
Was it a burning desire to be an entrepreneur?
00:03:59.308 --> 00:03:59.729
Yeah.
00:03:59.758 --> 00:04:06.519
I always wanted freedom, Actually and being in an office, we had, like a dress code.
00:04:07.269 --> 00:04:10.209
It's pretty shallow enough to quit a job over a dress code.
00:04:10.508 --> 00:04:19.149
And then, and then I had, I also, I actually also started when I turned 21, I had a brief stint of playing professional poker.
00:04:19.418 --> 00:04:20.978
So I had late nights.
00:04:21.009 --> 00:04:22.119
I know it's pretty crazy.
00:04:22.269 --> 00:04:28.838
So I had late nights and so I couldn't come to work at 8:00 AM, which is all what time works starts here in the Philippines.
00:04:29.059 --> 00:04:30.738
it just you know what, I want more freedom.
00:04:30.738 --> 00:04:33.829
I want to do other things than just be in an office for eight hours.
00:04:34.069 --> 00:04:39.079
So that was, I think freedom was really my big motivation.
00:04:39.478 --> 00:04:45.879
So many people who want to be entrepreneurs, they start up a business and then realize there's a lot that they don't know.
00:04:45.855 --> 00:04:47.185
did you experience that as well?
00:04:47.185 --> 00:04:48.925
When you opened up that first shop?
00:04:49.326 --> 00:04:50.466
Oh, yeah, absolutely.
00:04:50.615 --> 00:04:54.966
I had, I had the advantage of finishing a bachelor's degree in business.
00:04:54.966 --> 00:04:55.685
So there's that?
00:04:55.925 --> 00:04:59.196
I wouldn't say that it was all me, that I'm a genius.
00:04:59.286 --> 00:05:03.365
I had four years of study and I think that was a, that was an advantage.
00:05:03.365 --> 00:05:07.125
And that's why, when I talked to these entrepreneurs is that the college is useless.
00:05:07.245 --> 00:05:13.966
It's not, if you make good use of it, It is just like any other mastermind or any other coaching programs, the same thing.
00:05:14.175 --> 00:05:16.545
If you will make good use of it, then it's useful.
00:05:16.545 --> 00:05:17.745
If you don't, then it's not.
00:05:18.045 --> 00:05:22.336
my, I had a formula for starting a business without capital.
00:05:22.675 --> 00:05:27.836
my formula was number one, you had to be a profit first, this nest, as in eat.
00:05:28.016 --> 00:05:32.175
No, you can take your profit on your first transaction.
00:05:32.755 --> 00:05:36.925
number two, it has to have a high margin so that you can have a buffer.
00:05:37.435 --> 00:05:41.456
And number three, it has to be something that kind of everybody wants.
00:05:41.725 --> 00:05:48.995
So that was a very rudimentary formula, what fits into all those categories, flowers.
00:05:49.396 --> 00:05:57.255
Everyone wants flowers, maybe not to receive, but they will always give someone like, even you, you give your mom's hours, your wife, your girlfriend, your daughter.
00:05:57.615 --> 00:06:02.326
it's profit first because you have to pay a flower shop before they deliver it.
00:06:02.475 --> 00:06:04.576
So I take my profit right away.
00:06:04.935 --> 00:06:08.295
And, most of all, it has a huge margin.
00:06:08.326 --> 00:06:11.565
Like my, I hope my customers don't hear this.
00:06:11.966 --> 00:06:16.886
but my profit margin is somewhere between 300 to 400%.
00:06:17.435 --> 00:06:18.396
on each item.
00:06:18.646 --> 00:06:23.836
and the more they add, like a Teddy bear here, chocolate here, balloons there, the more that margin grows.
00:06:23.865 --> 00:06:26.975
So it just I don't have any flower arrangement experience.
00:06:26.975 --> 00:06:31.656
I'm not, I like flowers as a girl, but I'm not, it's not, I'm not skilled in it.
00:06:31.896 --> 00:06:34.745
So I just really picked it out of my formula.
00:06:34.776 --> 00:06:38.975
I still follow that formula actually to this day, whenever I start a new business.
00:06:39.312 --> 00:06:52.824
I'd love to drill down more on it, because I think you're hitting on something that is so important for so many businesses, many business owners, whether you're running a restaurant or you sell software or whatever your product or service may be.
00:06:53.244 --> 00:06:59.153
Many owners get so caught up in the product or service that they don't think about the business.
00:06:59.483 --> 00:07:10.694
And what you're talking about here is it doesn't really matter if you're an expert in flowers you saw an opportunity for a high margin business that could create profits quickly.
00:07:10.934 --> 00:07:13.213
So I know you consult with a lot of businesses today.
00:07:13.213 --> 00:07:17.293
Do you see this happening over and over again in the businesses that you work with?
00:07:17.694 --> 00:07:18.233
I do.
00:07:18.233 --> 00:07:18.684
I do.
00:07:18.733 --> 00:07:32.744
a lot of people are very, They're very attached to their idea and they feel like their idea is who they are and that if it fails that they are a failure.
00:07:32.834 --> 00:07:34.934
So those are two different conversations, right?
00:07:35.084 --> 00:07:37.723
So if something fails, it's not because you're a failure.
00:07:37.723 --> 00:07:39.074
It's because the idea.
00:07:39.374 --> 00:07:40.244
Is a failure.
00:07:40.244 --> 00:07:42.053
It's not, failure is an event.
00:07:42.053 --> 00:07:43.194
It's not your identity.
00:07:43.494 --> 00:07:53.694
And so I have been in so many difficult conversations with my clients where they would buy our service, any service, I still events I saw.
00:07:53.754 --> 00:07:54.084
VR.
00:07:54.084 --> 00:07:55.223
I sell customer support.
00:07:55.254 --> 00:08:00.713
I sell tech any, and then they would get frustrated if the offer doesn't work.
00:08:01.014 --> 00:08:03.213
But for me, the offer doesn't work.
00:08:03.274 --> 00:08:04.923
Like we were able to.
00:08:05.283 --> 00:08:06.574
To get to our KPIs.
00:08:06.603 --> 00:08:23.303
And sometimes, sometimes it's very hard to have those conversations cause you don't want to hurt their feelings, for lack of a better term, but you don't want to be the bringer of bad news on that note, you're absolutely right about trying to detach yourself from the idea and.
00:08:24.024 --> 00:08:31.704
And limiting yourself to just one idea, because I have also seen businesses, especially during this pandemic, Meet go pivot.
00:08:31.834 --> 00:08:34.384
specifically based on their skills.
00:08:34.594 --> 00:08:41.734
on their strengths, one of the, one of the pivots we did, I had a really big, events company here in the Philippines, like really big.
00:08:42.033 --> 00:08:43.923
And we were doing events all over the country.
00:08:43.953 --> 00:08:49.644
We were doing events in, Thailand and last year we actually expanded to Las Vegas, Nevada.
00:08:50.043 --> 00:08:54.653
so I was there, and I actually keep a home in Las Vegas, the airport's closed right now.
00:08:54.953 --> 00:08:57.594
and, but then depending on what happened and just like that.
00:08:58.104 --> 00:08:58.524
I don't know.
00:08:58.583 --> 00:09:01.283
I think our last bill was$600 from like March.
00:09:01.384 --> 00:09:02.644
those like six months ago.
00:09:02.644 --> 00:09:07.533
we had to make a quick pivot and I just asked myself, what are our top skills?
00:09:07.833 --> 00:09:14.683
And all of my, all of my top employees are really good at project management because we're event planners.
00:09:14.714 --> 00:09:20.923
in fact, I was training some of them to be some of the industry's very first scrum certified event planners.
00:09:21.224 --> 00:09:24.313
And however, obviously the world had other plans.
00:09:24.644 --> 00:09:31.754
So I just shifted into using my team to help push the projects and our online businesses.
00:09:31.783 --> 00:09:37.293
And so far, they still got to keep their jobs somehow and we were able to put that event to sleep.
00:09:37.354 --> 00:09:46.364
So I guess even with people, it's the same principle, nothing is really definitely, you just have to adjust and maybe don't get attached to one thing too much.
00:09:46.543 --> 00:09:53.734
Yeah, that emotional attachment kills so many businesses because they can literally run a business into the ground and I think the example you gave is great.
00:09:53.734 --> 00:09:59.464
So you have staff, they're trained, they do things well, but the current circumstances don't allow them to do that.
00:09:59.464 --> 00:10:01.774
So how could you apply those skills then?
00:10:02.073 --> 00:10:03.394
To something else.
00:10:03.394 --> 00:10:07.624
and not be emotionally attached to what you were doing, which really doesn't exist during this pandemic.
00:10:08.024 --> 00:10:08.744
Exactly.
00:10:09.014 --> 00:10:14.413
And the other thing that I find people also get very sensitive with is this thing.
00:10:14.413 --> 00:10:24.063
They call legacy a lot of family owned businesses have been doing this thing forever, and now they're forced to pivot or something.
00:10:24.364 --> 00:10:32.433
I'm a member of a lot of Asian groups in any US Asian Facebook groups, and a lot of restaurants in Chinatown close.
00:10:32.433 --> 00:10:36.333
And it's very heartbreaking, but I don't believe that these people don't have.
00:10:36.333 --> 00:10:40.173
Any other skills or that it's really all they know how to do.
00:10:40.543 --> 00:10:45.553
I don't, I really don't believe that because these people, especially immigrants are very hardworking.
00:10:45.734 --> 00:10:46.543
They're smart.
00:10:46.903 --> 00:10:53.813
And I just want them to see that, like more than going for the emotional, personal, emotional attachment.
00:10:54.144 --> 00:11:03.423
Your legacy doesn't mean that it's also tied to our business, but your legacy is actually how much you thrive, throughout different waves.
00:11:03.423 --> 00:11:04.894
And I would say the economy.
00:11:05.293 --> 00:11:07.514
Now, you've got a couple different kinds of businesses here.
00:11:07.514 --> 00:11:15.823
You've got physical businesses where you actually have to have people at a location, customer service and your businesses that can be more virtual, right?
00:11:15.884 --> 00:11:28.384
People can be working from home how are you seeing things change, obviously with more acceptance, to remote work, more acceptance of outsourcing to whether it's a VA or a technical support.
00:11:28.413 --> 00:11:29.943
How are you seeing things change?
00:11:30.344 --> 00:11:30.644
Yeah.
00:11:30.693 --> 00:11:37.583
We were very nervous, my partner and I, because we launched a scale wind at end of February.
00:11:38.124 --> 00:11:46.313
And then as someone else was actually leading it, and then I replaced him and then, I was very optimistic about it.
00:11:46.364 --> 00:11:47.533
Oh my gosh, let's do this.
00:11:47.533 --> 00:11:48.104
I was doing.
00:11:48.433 --> 00:11:51.403
12 to 16 hour days and then the pandemy happen.
00:11:51.614 --> 00:11:53.203
And we were getting very nervous.
00:11:53.203 --> 00:11:59.024
Cause most of the companies in our main markets in us, Canada, Australia, they were cutting back.
00:11:59.293 --> 00:12:02.594
So we expected to lose a lot of clients.
00:12:02.864 --> 00:12:05.354
And then, but at the same time, I don't want to.
00:12:05.803 --> 00:12:09.094
I don't want to tell my employees, that they're laid off or something.
00:12:09.094 --> 00:12:11.433
So it's really, it was a very hard, time for us.
00:12:11.644 --> 00:12:17.844
And then surprisingly, we realized that because of the lay offs that are happening on ground.
00:12:18.604 --> 00:12:25.293
more and more businesses are more, are got forced to be open, to hiring a global workforce.
00:12:25.413 --> 00:12:35.583
10 years ago, 15 years ago, I admit that there was a baggage with, hiring someone from the Philippines, hiring someone from India, Nigeria, whatever.
00:12:35.673 --> 00:12:44.734
But I have met so many people in countries, in developing countries who had like way better English than me were very intelligent, very organized.
00:12:44.764 --> 00:12:55.063
And because of the leverage of, the U S dollar the Be and Be can give a certain level of standards, a certain standard of work.
00:12:55.394 --> 00:13:00.464
That is a par with someone from in house, but also.
00:13:01.004 --> 00:13:12.974
But at the same time the company gets to save and and it might initially it also, it might sound like, Oh, they're, there they go again and taking our jobs, but you know what else I found.
00:13:13.693 --> 00:13:17.724
It actually encouraged because it's now, they're more open to it.
00:13:17.874 --> 00:13:24.474
It also encouraged people who were laid off the finally started their own business because they can hire their first virtual assistant.
00:13:24.803 --> 00:13:31.614
Who can pitch for them who can do a customer support for them who can source our products for e-commerce for them.
00:13:31.854 --> 00:13:44.553
And they didn't even know that these things existed before as low as so let's say$9 an hour, or like our customer support, offer a dollar an hour customer support, they were now open to these possibilities.
00:13:44.953 --> 00:13:47.083
that sort of brings up another great point.
00:13:47.114 --> 00:13:54.464
And you hear this a lot from many of the big business coaches out there, but you want to be an owner of your business, right?
00:13:54.464 --> 00:13:55.693
Not an operator of it.
00:13:55.693 --> 00:14:02.683
So you want to figure out ways to leverage talent so that a lot of the day to day tasks and can be taken on by others.
00:14:02.864 --> 00:14:07.813
So you are not such an operator of your business, and you certainly have to do that with you.
00:14:07.813 --> 00:14:11.144
If you're managing multiple companies, you can't be doing it all yourself.
00:14:11.543 --> 00:14:12.624
Yeah, absolutely.
00:14:12.663 --> 00:14:16.203
I actually have assistance 24 hours for both times zones.
00:14:16.594 --> 00:14:20.384
So I can have someone, reply to something right away.
00:14:20.384 --> 00:14:31.693
Or I even actually did them, the authority to even wake me up in my sleep, if something is really urgent, I want people, I want more people to be more open to that and to see the ad too.
00:14:32.024 --> 00:14:47.043
Also appreciate that the leverage of how much they could make and how much the global workforce allows them to give high quality service, at a more inexpensive, price is, it's almost.
00:14:47.673 --> 00:14:49.594
illogical to not take advantage of it.
00:14:51.287 --> 00:14:54.136
Hey, it's Eric here and we'll be right back to the podcast.
00:14:54.136 --> 00:14:58.996
But first, are you ready to grow, scale, and take your marketing to the next level?
00:14:59.206 --> 00:15:05.567
If so, The Five Echelon Group's Virtual CMO onsulting service may be a great fit for you.
00:15:05.836 --> 00:15:11.746
We can help build a strategic marketing plan for your business and manage its execution, step-by-step.
00:15:11.986 --> 00:15:14.537
We'll focus on areas like how to attract more leads.
00:15:14.807 --> 00:15:18.947
How to create compelling messaging that resonates with your ideal customers.
00:15:19.307 --> 00:15:22.876
How to strategically package and position your products and services.
00:15:23.206 --> 00:15:27.616
How to increase lead conversion, improve your margins, and scale your business.
00:15:27.947 --> 00:15:35.716
To find out more about our consulting offerings and schedule a consultation, go to fiveechelon.com and click on Services.
00:15:36.167 --> 00:15:37.427
Now back to the podcast.
00:15:39.273 --> 00:15:44.152
Well, you know, you started your career writing ad copy, and obviously this is a marketing podcast.
00:15:44.211 --> 00:15:52.611
So I'd be interested to hear a little bit more about how you coach your clients and how you've deal with some marketing challenges in your own businesses.
00:15:52.912 --> 00:15:57.471
Certainly getting the right message, understanding your target customer is so important.
00:15:57.682 --> 00:16:01.251
And it's a topic we discuss here on the podcast all the time.
00:16:01.642 --> 00:16:07.672
But when you're working with clients, do you find that this is still such a huge problem, that they don't even know who they're marketing to?
00:16:08.072 --> 00:16:09.272
Oh, yeah, absolutely.
00:16:09.361 --> 00:16:09.961
You know what?
00:16:09.961 --> 00:16:16.052
It's so not sexy, but a lot of clients still resist market research.
00:16:16.241 --> 00:16:21.402
it's the same thing as having an idea and, Oh, this is who I want to serve, and this is what I want to do.
00:16:21.402 --> 00:16:23.292
And this is the offer that I have in my mind.
00:16:23.522 --> 00:16:26.792
even this dollar an hour offer my partner and I.
00:16:27.392 --> 00:16:30.932
This cost it for hours and hours, several meetings.
00:16:30.932 --> 00:16:35.881
We were disagreeing on a lot of things, and in their other offers, these conversations have to be done.
00:16:36.062 --> 00:16:37.412
So I would say.
00:16:37.772 --> 00:16:47.261
Market research is still, no, still one of the things that a lot of business owners really resist with because it's not sexy, it's tiring.
00:16:47.562 --> 00:16:55.351
And I don't know, it's made, maybe it's something that nerds like me only, But even a very, you can do very simple things so I can share our.
00:16:56.072 --> 00:16:57.951
Some of our, the things that we've been doing.
00:16:58.201 --> 00:17:01.621
of course there's competitor research, you can use Google for that.
00:17:01.922 --> 00:17:04.592
And then, my favorite is really going to.
00:17:04.682 --> 00:17:06.751
Reddit, subreddits, Cora.
00:17:06.942 --> 00:17:10.061
Facebook groups and really seeing how they talk.
00:17:10.311 --> 00:17:20.852
another good strategy is going to Amazon and reading the Amazon reviews of certain products that, that, that are selling, the same thing as you.
00:17:20.971 --> 00:17:25.682
And even if you're not selling the same thing, if you're solving the same problems.
00:17:25.741 --> 00:17:33.511
So if you see how these customers talk or how they praise, like the five star reviews, how they praise these.
00:17:33.541 --> 00:17:40.061
Products basically, you get two, you get more insight on, what's really important to, your customer.
00:17:40.342 --> 00:17:43.192
and so yeah, four ohms, Amazon reviews.
00:17:43.592 --> 00:17:49.162
Competitor research, obviously, you can go underground, from, for Facebook groups as well.
00:17:49.521 --> 00:17:54.531
And I would also encourage you to have one on one conversations with some people.
00:17:54.781 --> 00:18:00.872
of course you have to dangle a carrot and maybe give them like an Amazon gift card or something, but.
00:18:01.231 --> 00:18:06.301
These deep conversations really give you a different kind of, insight.
00:18:06.872 --> 00:18:15.912
And for housekeeping purposes, these cautery, this data also helps you and your business partners to not fight.
00:18:16.311 --> 00:18:17.301
Because there's like a.
00:18:17.632 --> 00:18:19.251
It's like a third party, right?
00:18:19.251 --> 00:18:23.271
It's like a third party saying, Hey, this is what they said, so this doesn't come from me.
00:00:01.947 --> 00:00:08.310
00:00:08.577 --> 00:00:22.940
00:00:24.702 --> 00:00:26.952
00:00:27.193 --> 00:00:28.928
00:00:29.263 --> 00:00:41.622
00:00:41.673 --> 00:00:45.133
00:00:45.313 --> 00:00:49.353
00:00:49.862 --> 00:00:58.802
00:00:59.073 --> 00:01:05.552
00:01:05.793 --> 00:01:14.763
00:01:14.843 --> 00:01:29.483
00:01:29.753 --> 00:01:31.793
00:01:32.429 --> 00:01:34.759
00:01:34.789 --> 00:01:36.409
00:01:36.808 --> 00:01:37.349
00:01:37.379 --> 00:01:38.489
00:01:38.489 --> 00:01:41.998
00:01:41.998 --> 00:01:44.188
00:01:44.388 --> 00:01:45.019
00:01:45.019 --> 00:01:46.009
00:01:46.009 --> 00:01:49.668
00:01:50.028 --> 00:01:51.858
00:01:51.858 --> 00:01:53.058
00:01:53.108 --> 00:01:58.509
00:01:58.509 --> 00:02:00.608
00:02:01.009 --> 00:02:01.459
00:02:01.459 --> 00:02:07.108
00:02:07.228 --> 00:02:09.239
00:02:09.718 --> 00:02:14.549
00:02:14.609 --> 00:02:16.019
00:02:16.438 --> 00:02:22.199
00:02:22.229 --> 00:02:23.429
00:02:23.459 --> 00:02:25.229
00:02:25.649 --> 00:02:30.288
00:02:30.348 --> 00:02:37.669
00:02:37.669 --> 00:02:38.778
00:02:39.229 --> 00:02:39.693
00:02:40.049 --> 00:02:43.889
00:02:43.949 --> 00:02:45.748
00:02:45.778 --> 00:02:46.438
00:02:46.438 --> 00:02:47.669
00:02:48.179 --> 00:02:51.959
00:02:52.199 --> 00:02:54.058
00:02:54.299 --> 00:03:01.079
00:03:01.348 --> 00:03:02.908
00:03:02.959 --> 00:03:04.699
00:03:04.758 --> 00:03:09.058
00:03:09.139 --> 00:03:10.709
00:03:10.739 --> 00:03:13.769
00:03:13.799 --> 00:03:14.699
00:03:14.848 --> 00:03:15.838
00:03:16.068 --> 00:03:19.158
00:03:19.438 --> 00:03:27.609
00:03:27.639 --> 00:03:34.118
00:03:34.318 --> 00:03:34.919
00:03:34.949 --> 00:03:37.088
00:03:37.419 --> 00:03:38.378
00:03:38.588 --> 00:03:45.188
00:03:45.748 --> 00:03:55.602
00:03:55.872 --> 00:03:58.908
00:03:59.308 --> 00:03:59.729
00:03:59.758 --> 00:04:06.519
00:04:07.269 --> 00:04:10.209
00:04:10.508 --> 00:04:19.149
00:04:19.418 --> 00:04:20.978
00:04:21.009 --> 00:04:22.119
00:04:22.269 --> 00:04:28.838
00:04:29.059 --> 00:04:30.738
00:04:30.738 --> 00:04:33.829
00:04:34.069 --> 00:04:39.079
00:04:39.478 --> 00:04:45.879
00:04:45.855 --> 00:04:47.185
00:04:47.185 --> 00:04:48.925
00:04:49.326 --> 00:04:50.466
00:04:50.615 --> 00:04:54.966
00:04:54.966 --> 00:04:55.685
00:04:55.925 --> 00:04:59.196
00:04:59.286 --> 00:05:03.365
00:05:03.365 --> 00:05:07.125
00:05:07.245 --> 00:05:13.966
00:05:14.175 --> 00:05:16.545
00:05:16.545 --> 00:05:17.745
00:05:18.045 --> 00:05:22.336
00:05:22.675 --> 00:05:27.836
00:05:28.016 --> 00:05:32.175
00:05:32.755 --> 00:05:36.925
00:05:37.435 --> 00:05:41.456
00:05:41.725 --> 00:05:48.995
00:05:49.396 --> 00:05:57.255
00:05:57.615 --> 00:06:02.326
00:06:02.475 --> 00:06:04.576
00:06:04.935 --> 00:06:08.295
00:06:08.326 --> 00:06:11.565
00:06:11.966 --> 00:06:16.886
00:06:17.435 --> 00:06:18.396
00:06:18.646 --> 00:06:23.836
00:06:23.865 --> 00:06:26.975
00:06:26.975 --> 00:06:31.656
00:06:31.896 --> 00:06:34.745
00:06:34.776 --> 00:06:38.975
00:06:39.312 --> 00:06:52.824
00:06:53.244 --> 00:06:59.153
00:06:59.483 --> 00:07:10.694
00:07:10.934 --> 00:07:13.213
00:07:13.213 --> 00:07:17.293
00:07:17.694 --> 00:07:18.233
00:07:18.233 --> 00:07:18.684
00:07:18.733 --> 00:07:32.744
00:07:32.834 --> 00:07:34.934
00:07:35.084 --> 00:07:37.723
00:07:37.723 --> 00:07:39.074
00:07:39.374 --> 00:07:40.244
00:07:40.244 --> 00:07:42.053
00:07:42.053 --> 00:07:43.194
00:07:43.494 --> 00:07:53.694
00:07:53.754 --> 00:07:54.084
00:07:54.084 --> 00:07:55.223
00:07:55.254 --> 00:08:00.713
00:08:01.014 --> 00:08:03.213
00:08:03.274 --> 00:08:04.923
00:08:05.283 --> 00:08:06.574
00:08:06.603 --> 00:08:23.303
00:08:24.024 --> 00:08:31.704
00:08:31.834 --> 00:08:34.384
00:08:34.594 --> 00:08:41.734
00:08:42.033 --> 00:08:43.923
00:08:43.953 --> 00:08:49.644
00:08:50.043 --> 00:08:54.653
00:08:54.953 --> 00:08:57.594
00:08:58.104 --> 00:08:58.524
00:08:58.583 --> 00:09:01.283
00:09:01.384 --> 00:09:02.644
00:09:02.644 --> 00:09:07.533
00:09:07.833 --> 00:09:14.683
00:09:14.714 --> 00:09:20.923
00:09:21.224 --> 00:09:24.313
00:09:24.644 --> 00:09:31.754
00:09:31.783 --> 00:09:37.293
00:09:37.354 --> 00:09:46.364
00:09:46.543 --> 00:09:53.734
00:09:53.734 --> 00:09:59.464
00:09:59.464 --> 00:10:01.774
00:10:02.073 --> 00:10:03.394
00:10:03.394 --> 00:10:07.624
00:10:08.024 --> 00:10:08.744
00:10:09.014 --> 00:10:14.413
00:10:14.413 --> 00:10:24.063
00:10:24.364 --> 00:10:32.433
00:10:32.433 --> 00:10:36.333
00:10:36.333 --> 00:10:40.173
00:10:40.543 --> 00:10:45.553
00:10:45.734 --> 00:10:46.543
00:10:46.903 --> 00:10:53.813
00:10:54.144 --> 00:11:03.423
00:11:03.423 --> 00:11:04.894
00:11:05.293 --> 00:11:07.514
00:11:07.514 --> 00:11:15.823
00:11:15.884 --> 00:11:28.384
00:11:28.413 --> 00:11:29.943
00:11:30.344 --> 00:11:30.644
00:11:30.693 --> 00:11:37.583
00:11:38.124 --> 00:11:46.313
00:11:46.364 --> 00:11:47.533
00:11:47.533 --> 00:11:48.104
00:11:48.433 --> 00:11:51.403
00:11:51.614 --> 00:11:53.203
00:11:53.203 --> 00:11:59.024
00:11:59.293 --> 00:12:02.594
00:12:02.864 --> 00:12:05.354
00:12:05.803 --> 00:12:09.094
00:12:09.094 --> 00:12:11.433
00:12:11.644 --> 00:12:17.844
00:12:18.604 --> 00:12:25.293
00:12:25.413 --> 00:12:35.583
00:12:35.673 --> 00:12:44.734
00:12:44.764 --> 00:12:55.063
00:12:55.394 --> 00:13:00.464
00:13:01.004 --> 00:13:12.974
00:13:13.693 --> 00:13:17.724
00:13:17.874 --> 00:13:24.474
00:13:24.803 --> 00:13:31.614
00:13:31.854 --> 00:13:44.553
00:13:44.953 --> 00:13:47.083
00:13:47.114 --> 00:13:54.464
00:13:54.464 --> 00:13:55.693
00:13:55.693 --> 00:14:02.683
00:14:02.864 --> 00:14:07.813
00:14:07.813 --> 00:14:11.144
00:14:11.543 --> 00:14:12.624
00:14:12.663 --> 00:14:16.203
00:14:16.594 --> 00:14:20.384
00:14:20.384 --> 00:14:31.693
00:14:32.024 --> 00:14:47.043
00:14:47.673 --> 00:14:49.594
00:14:51.287 --> 00:14:54.136
00:14:54.136 --> 00:14:58.996
00:14:59.206 --> 00:15:05.567
00:15:05.836 --> 00:15:11.746
00:15:11.986 --> 00:15:14.537
00:15:14.807 --> 00:15:18.947
00:15:19.307 --> 00:15:22.876
00:15:23.206 --> 00:15:27.616
00:15:27.947 --> 00:15:35.716
00:15:36.167 --> 00:15:37.427
00:15:39.273 --> 00:15:44.152
00:15:44.211 --> 00:15:52.611
00:15:52.912 --> 00:15:57.471
00:15:57.682 --> 00:16:01.251
00:16:01.642 --> 00:16:07.672
00:16:08.072 --> 00:16:09.272
00:16:09.361 --> 00:16:09.961
00:16:09.961 --> 00:16:16.052
00:16:16.241 --> 00:16:21.402
00:16:21.402 --> 00:16:23.292
00:16:23.522 --> 00:16:26.792
00:16:27.392 --> 00:16:30.932
00:16:30.932 --> 00:16:35.881
00:16:36.062 --> 00:16:37.412
00:16:37.772 --> 00:16:47.261
00:16:47.562 --> 00:16:55.351
00:16:56.072 --> 00:16:57.951
00:16:58.201 --> 00:17:01.621
00:17:01.922 --> 00:17:04.592
00:17:04.682 --> 00:17:06.751
00:17:06.942 --> 00:17:10.061
00:17:10.311 --> 00:17:20.852
00:17:20.971 --> 00:17:25.682
00:17:25.741 --> 00:17:33.511
00:17:33.541 --> 00:17:40.061
00:17:40.342 --> 00:17:43.192
00:17:43.592 --> 00:17:49.162
00:17:49.521 --> 00:17:54.531
00:17:54.781 --> 00:18:00.872
00:18:01.231 --> 00:18:06.301
00:18:06.872 --> 00:18:15.912
00:18:16.311 --> 00:18:17.301
00:18:17.632 --> 00:18:19.251
00:18:19.251 --> 00:18:23.271