Episodes
16
Oct. 12, 2020
How to Shift Ahead and Pivot in Business with Allen Adamson
In this episode, host Eric Dickmann interviews Allen Adamson. Allen is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen is Co-Founder and Managing Partner of Metaforce (www.metaforce.com), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-...
15
Oct. 8, 2020
Using Photography Can Improve Your Brand Image with Tanya Goodall Smith
In this episode, host Eric Dickmann interviews Tanya Goodall Smith of Workstory Brand Photography. After a decade-long career as a graphic designer and art director, Tanya walked away from it all to pursue her lifelong love of photography. She spent the last 15 years perfecting her digital photography skills and style through workshops, college courses, and hours of experience. Now she’s back to her creative agency roots, offering an alternative to generic stock photography. Tanya’s experience ...
14
Oct. 5, 2020
Digital Marketing vs Traditional Marketing with Jeff Revilla
In this episode, host Eric Dickmann interviews Jeff Revilla. Jeff has more than 20 years of experience as a digital marketer. For the last 10 years, he has been the digital marketing director for a large auto group in western PA which has been recognized by Reputation.com as a Top 100 dealer. Implementing his strategies in marketing; he has been ranked Ranked #1 and #2 in the US by an independent audit for Acura and Honda Dealers based on Social, Rep, and SEO. Jeff also runs a trivia podcast ...
13
Sept. 22, 2020
Growing Your Business with a Local Marketing Agency with Randy Rohde
This week host Eric Dickmann interviews Randy Rohde. Randy started working in retail operations right out of grad school – running large box retail stores. He moved on to start several more companies and during that time, discovered the power of digital marketing and the impact it can have on scaling growth and revenue. Randy turned that passion into another new company and now runs a digital marketing agency focused on the growth of other small businesses called 38 Digital Market. In addition,...
12
Sept. 14, 2020
Agencies and the Importance of Digital Marketing with JC Hite
This week, host Eric Dickmann interviews JC Hite. JC is the CEO and founder of Hite Digital, a white label digital marketing agency. He has started several successful business ventures including a language learning app. Now, he’s scaled his agency from 1 to 50 employees in just 2 years and counting. As CEO of Hite Digital, JC believes his job is to focus on people and culture. His first priority in life is family; both at home and at work. He tries to foster a culture of support, growth, and ca...
11
Sept. 10, 2020
Why the Law Matters to Marketers with Hatti Suvari
This week, host Eric Dickmann interviews Hatti Suvari. Hatti is a non-lawyer who is registered and regulated by the Solicitors Regulation Authority in the UK. Hatti helps her audience to get access to clear & free information on legal matters. She created the “Get Legally Speaking” podcast to provide explanations so people can make an informed decision and truly understand the law. The podcast is listened to in over 80 countries and 660 cities and is in the top 2% of podcasts in the UK with th...
10
Sept. 7, 2020
Building a PR Strategy for Your Business with Skye Ferguson
This week, host Eric Dickmann interviews Skye Ferguson. Skye has 10 years' experience in PR & communications, working internationally with big brands like banks, airlines, and consultancies, and also in-house for a national UK charity. In this episode, Skye shares strategies for getting PR coverage from mainstream journalists and news outlets. By building relationships, knowing the audience, and creating newsworthy content, she shares how businesses can benefit from the exposure an...
9
Sept. 1, 2020
Using AI to Simplify Online Marketing with Sasha Schriber
This week, host Eric Dickmann interviews Sasha Schriber. Sasha is the CEO of Nanos AI, a machine learning company based in Switzerland. Nanos is a do-it-yourself, pay-as-you-go online marketing platform for non-expert users. With Nanos, anyone without marketing or design knowledge can place paid advertisements (images, videos, and texts) on Google, Facebook, and Instagram, starting from as little as $5, in less than 10 minutes. In this episode, learn how Sasha started the company, managed her o...
8
Aug. 27, 2020
Making Music by Building the Job You Want with Alan Currens
In this bonus episode, host Eric Dickmann interviews Alan Currens. Alan, is a former Paramount Pictures recording artist, touring rocker, and children's television show producer. In 2013, he set his sites on getting "set for life" by designing his ultimate dream job. He has since grown a single private event band in Denver (called Mannequin) into a globally booked, highly sought after act. Now, six years later, Mannequin Productions boasts three top-tier private event bands, the Denver Music In...
7
Aug. 24, 2020
Conversations That Lead to Conversions with Paul Ace
In this episode, host Eric Dickmann interviews Paul Ace. Paul is the founder of Amplify C-COM , an AI-based messenger bot system that turns leads into conversations using an 80% human-like experience and a 20% human experience, so you can close more sales and reduce customer support time. He created a specific solution for each customer, he worked with John Lee Dumas from Entrepreneurs On Fire and 8 figure trail-blazer Pete Vargas. Paul shares how to use AI & chatbots in conversation to create...
6
Aug. 17, 2020
Marketing on Tik Tok - It's More Than Twerking with Matt Stait
In this episode, host Eric Dickmann interviews Matt Stait. Matt went from a scrawny kid with asthma to a world champion martial artist, best-selling author, business owner, speaker, coach, and Tik Tok specialist. He has a following of 225,000 on TikTok with weekly views of around 1.5 million and sustained average growth of 1,000 per day. All with zero spent on advertising and no twerking! He now teaches others how to use the platform and build their own audiences. Matt is also the author of 4 ...
5
Aug. 13, 2020
Exponential Growth Through Digital Marketing with Creighton Wong
In this bonus episode, host Eric Dickmann interviews Creighton Wong. Creighton is the Founder of Exponential Clients, a digital marketing firm built on the belief that massively growing a business always starts with deep research and gathering the very best data. He is a curious world traveler, an adventurous foodie, and a global nomad who met his beautiful wife while working in Da Nang, Vietnam. Creighton is a former competitive Para-Triathlete who, while missing a right leg and several digit...
4
Aug. 10, 2020
Building Your Business Step-By-Step with Paul Samakow
In this episode, host Eric Dickmann interviews Paul Samakow. Paul, an attorney in Virginia and Maryland, never worked in a law firm. Rather he started his own practice 40 years ago and built it into a multi-million dollar business with seven offices around the region. Paul describes himself as a marketing junkie and claims to have devoured virtually every book on sales, marketing, and the psychology of persuasion. He now has hundreds of business clients and teaches them simple steps to grow the...
3
Aug. 3, 2020
How a Full-Service Agency Can Benefit Your Business with Kim Bratanata
In this episode, host Eric Dickmann interviews Kim Bratanata, Director for the US at Mach Media, a full-service marketing and communications agency with offices in Europe and the United States. Kim has become a world citizen, she has a BA and MA in Chinese Studies, as well as an MA in European Politics. She spends a lot of time traveling and working with people from different countries. She is Belgian-American living in Orlando, Florida. In her current role, she helps customers from Europe and...
2
July 27, 2020
Optimizing Conversions Through Experimentation with AJ Davis
In this episode, host Eric Dickmann interviews AJ Davis. AJ is an industry expert in user experience strategy with a proven track record for delivering measurable value to clients. She's led optimization strategy for fortune 500 companies during her tenure at Clearhead, including CVS, Steve Madden, and Lululemon. She's now the Founder and CEO of The Experiment Zone, which provides conversion strategy and testing for online businesses. https://experimentzone.com We discuss the importance of opt...
1
July 20, 2020
Designing Your Brand Strategy with Russell Pearson
In this episode, host Eric Dickmann interviews brand strategist, Russell Pearson. Whether stalking the big stage, directing the boardroom or rocking a comedy club, Russell brings passion, humor, and insight to every presentation for 25 years, Russell has helped thousands of business people evolve and grow their businesses. In highly competitive industries, his mission to fight apathy in the workplace and to reignite the spark in the hearts of business founders around the world. Russell is the f...