Episodes

15
June 27, 2021

Why it's Time to Digitize Your Business with Tracy Sheen

In episode 81, host Eric Dickmann interviews Tracy Sheen. Tracy is a digital marketer, business strategist, speaker, and author of- The End of Technophobia: A practical guide to digitizing your business. She is also known as "The Digital Guide," who has been working in the marketing and sales space relating to small business technology adaptation for the past 30 years. Tracy is a pioneer in the Australian podcast movement she launched, called the globally successful "Not Another Business Show," ...
14
June 23, 2021

Using Video to Engage Your Target Audience with Gina Pomponi

In episode 80, host Eric Dickmann interviews Gina Pomponi. Gina is an entrepreneur and President and COO of Bluewater Media. Bluewater is one of the leading digital marketing/video production companies in the world. She has spent 30 years in the business pioneering digital marketing and a women’s role at the top of a company. She’s driven well over 11X in media growth and created Bluewater’s Account Management team to provide direct client support. Her leadership has been instrumental in buildin...
13
June 20, 2021

How to Activate Your Brand Purpose with Scott Goodson & Chip Walker

In episode 79, host Eric Dickmann interviews Scott Goodson and Chip Walker. They are both associated with StrawberryFrog, a full-funnel, marketing, advertising, and design company founded in Amsterdam in 1999 and New York in 2005. Their company has put together a new way to overcome the gap between purpose-based storytelling, data-led optimizations, and business transformation. For over 20 years, Scott, Chip, and their team at StrawberryFrog have continued to challenge the status quo and driven ...
12
June 16, 2021

Using Analytics and Business Intelligence to Grow Your Business with Dan McGaw

In episode 78, host Eric Dickmann interviews Dan McGaw. Dan is an award-winning entrepreneur, author, speaker, marketing specialist, growth hacker, and Founder and CEO of McGaw.io, an analytics and marketing technology consultancy firm. He has led the teams at Kissmetrics.com and CodeSchool.com, and served as CMO of Effin Amazing, an analytics and marketing consultancy. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States State Department, where he...
11
June 13, 2021

Selling Online and Building a Successful E-Commerce Business with Joe Scartz

In episode 77, host Eric Dickmann interviews Joe Scartz. Joe is the Chief Digital Commerce Officer of Velocity Commerce Group and TPN+. He is an experienced executive with over 20 years of quantifiable marketing, digital marketing, and ecommerce success. Scartz has worked across industry verticals like retail, travel, CPG, automotive, branded manufacturers, and government to drive innovative and impactful marketing and e-commerce solutions with proven success. Whether in an e-commerce start-up o...
10
June 9, 2021

Diversity, Inclusion, and the Importance of Culture in Marketing with Taunya Renson-Martin

In episode 76, host Eric Dickmann interviews Taunya Renson-Martin. Taunya is an entrepreneur, writer, and Founder and Managing Partner of Mach Media. She leads a remarkable team of global professionals who are not only incredibly skillful but also super nice! Advising clients remain as Martin's passion as well, which is why you’ll still find Taunya creating and implementing strategic marketing communications programs to impact business for a variety of international companies. Strategy, creativi...
9
June 6, 2021

Podcasting as a Marketing Channel for Your Business with Graham Brown

In episode 75, host Eric Dickmann interviews Graham Brown. Graham is an entrepreneur, author and storyteller, podcast host, and founder of the award-winning podcast agency- Pikkal & Co. He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to ...
8
June 2, 2021

Using Immersive Customer Experience to Delight and Sell with Geoff Thatcher

In episode 74, host Eric Dickmann interviews Geoff Thatcher. Geoff is a writer, teacher, author, and Founder and Chief Creative Officer of Creative Principals. He is an experienced creative leader who knows how to take a project from concept to reality. For most of his career, these projects have been about world-class experiences such as the grand opening of Warner Bros. World Abu Dhabi and the American Airlines Museum. Whether it’s the world’s largest video dome on a beach in Dubai or the open...
7
May 30, 2021

Virtual Events - The New Normal in a Post-Covid World with Joe Davy

In episode 73, host Eric Dickmann interviews Joe Davy. Joe is a serial entrepreneur who founded Banzai to take make the marketing of professional events easier for Chief Marketing Officers and event coordinators around the world. When the pandemic hit, Joe was able to successfully pivot Banzai to success by acquiring a virtual event and webinar platform to build the first truly end-to-end SaaS-based professional events company, Banzai. With clients like Dell, Adobe, Pure Storage, and more, Banz...
6
May 26, 2021

Protecting Your Product Innovations and Intellectual Property with Devin Miller

In episode 72, host Eric Dickmann speaks with Devin Miller, Founder and CEO of Miller IP Law. Devin just loves startups! He established his own first startup while earning his Law & MBA degrees. Since then, Devin has set up several 7/8 figure startups and enjoyed every minute of it. He has a real passion for a new business model--the prospect of a business startup always makes Devin's heart race! Devin is an entrepreneur and a patent and trademark attorney. He obtained several degrees including...
5
May 23, 2021

Using AI to Make Better Decisions on Your Creatives with Anastasia Leng

In episode 71, host Eric Dickmann interviews Anastasia Leng. Anastasia is the Founder & CEO of CreativeX, formerly known as Picasso Labs. CreativeX is an automated creative excellence platform that aims to advance creative expression through the clarity of data. Their technology is used globally by Fortune 500 brands like Unilever, Nestle, Heineken, and even Facebook to measure creative efficiency, consistency, and impact across all their image and video content worldwide. Prior to CreativeX, A...
4
May 19, 2021

The Power of Tribe-Building, Funnels, and Human Connection with Deirdre Tshien

In episode 70, host Eric Dickmann interviews Deirdre Tshien. Deirdre is the founder of Growth Boss, a leading mentorship program for e-commerce business owners wanting to scale to multiple- 6 and 7 figures using the power of tribe-building, funnels, and human connection. She is a serial entrepreneur, having founded and led 5 businesses across 3 industries in the last 7 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starti...
3
May 16, 2021

How to Negotiate with Business Clients with Mike Lander

In episode 69, host Eric Dickmann interviews Mike Lander. Mike has had an eclectic career including engineering, project management, high-value consulting, and entrepreneurship. His start in life was like any kid growing up in a working-class family. His first job was at 16 when he left school and joined an engineering company as an apprentice. The remarkable bit was at the age of 42, Mike raised several million pounds from a UK bank and grew a consultancy to over 120 people. Mike is an accompl...
2
May 12, 2021

How to Use Marketing Automation to Increase Campaign Effectiveness Part 2 with Norman Guadagno

In episode 68, host Eric Dickmann interviews Norman Guadagno. Norman is currently CMO at Acoustic, where he is helping reimagine marketing technology. Over the past two decades, he has held a number of marketing and strategy roles with a deep focus on business transformation, marketing acceleration, and brand building. Norman was previously SVP of Marketing at Carbonite, helping to successfully transform that company from B2C to B2B. He has also held senior marketing positions at digital marketi...
1
May 9, 2021

Understanding Target Audience and Driving User Engagement with Jason Sherman

In episode 67, host Eric Dickmann interviews Jason Sherman. Jason is a successful entrepreneur, award-winning filmmaker, published author, tech startup expert, and journalist. He has been featured by several media outlets including the Wall Street Journal, USA Today, The Verge, and ABC News. Jason is fluent in Spanish, is a classically trained violinist, and was a featured speaker on FOX’s Futurist TV Show: Xploration Earth 2050. Jason runs a web and mobile dev shop and film studio from Philade...
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