Episodes

Situational Ethics and the Impact on Marketing with Rick Jordan
July 13, 2020

Situational Ethics and the Impact on Marketing with Rick Jordan

In this episode, host Eric Dickmann interviews Rick Jordan. Rick is the CEO and Founder of ReachOut Technology and has become a nationally recognized voice on cybersecurity, business, and ethics. 12 years ago, Rick was laid o...
Marketing Gold - Growth Hacking on a Limited Budget with Tarusha Mittal
July 6, 2020

Marketing Gold - Growth Hacking on a Limited Budget with Tarusha Mittal

In this episode, host Eric Dickmann interviews Tarusha Mittal. Tarusha is the Co-Founder and COO of OroPocket , a new, 100% asset-backed banking platform based on blockchain. She is also the host of a podcast called Living on...
The Power of Absolute Marketing with Elizabeth Pampalone
June 30, 2020

The Power of Absolute Marketing with Elizabeth Pampalone

In this episode, host Eric Dickmann interviews Elizabeth Pampalone. Elizabeth is the Founder of Beyond The Cause, a marketing agency in Jacksonville, Florida that specializes in helping small businesses and nonprofits build o...
Digital Marketing and Helping Clients Succeed with Brandon Seay
June 25, 2020

Digital Marketing and Helping Clients Succeed with Brandon Seay

In this episode, host Eric Dickmann interviews Brandon Seay. Brandon is the CEO of Sharpen Clicks, a digital marketing agency in Tennessee that specializes in SEO and SEM. We discuss the importance of digital marketing for bu...
From Advertising Agency to Entrepreneur with Lynn Power
June 19, 2020

From Advertising Agency to Entrepreneur with Lynn Power

In this episode, host Eric Dickmann interviews Lynn Power. Lynn is a longtime ad agency executive with a love for beauty. She's been fortunate to work on many iconic brands, including Gillette Venus, Clinique, L'Oreal, and Ne...
Marketing Strategies for Creatives with Russell Nohelty
June 17, 2020

Marketing Strategies for Creatives with Russell Nohelty

In this episode of The Virtual CMO podcast, host Eric Dickmann interviews Russell Nohelty. Russell is a USA Today bestselling author, speaker, and six-figure creative entrepreneur. He’s raised over $170,000 on Kickstarter, bu...
Marketing Strategy | An Interview from The Biz Reveal with Craig Sawyer
June 10, 2020

Marketing Strategy | An Interview from The Biz Reveal with Craig Sawyer

In this episode of The Virtual CMO podcast, Craig Saywer, host of The Biz Reveal, interviews Eric Dickmann about marketing strategies for small businesses and entrepreneurs. We discuss the importance of product-market fit, co...
The Importance of Marketing for Physicians with Greg Sanchez
June 6, 2020

The Importance of Marketing for Physicians with Greg Sanchez

In this episode of The Virtual CMO podcast, your host Eric Dickmann speaks with Greg Sanchez about the importance of marketing for physicians. As costs have risen and reimbursement from insurance companies becomes more challe...
Q&A - Marketing Plans as the Economy Reopens
May 18, 2020

Q&A - Marketing Plans as the Economy Reopens

In this episode of The Virtual CMO podcast, your host Eric Dickmann answers questions from listeners about adapting marketing plans as the economy starts to reopen after the COVID-19 shutdown. "My company wants to hold back o...
Marketing Challenges as the Economy Prepares to Open
April 28, 2020

Marketing Challenges as the Economy Prepares to Open

In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses a recent research report by LemonLight Media on how the COVID-19 pandemic is affecting the marketing efforts of businesses across industries. We wi...
Crisis Marketing: How to Rework Plans for a Recovery
April 5, 2020

Crisis Marketing: How to Rework Plans for a Recovery

The sky is falling! Watching the news every day makes it seem that way. There is no shortage of bad news for us individually, for our businesses, and the economy. The pandemic of the Novel Coronavirus (COVID-19) has presented...
Marketing Mistakes Part 2 - Social Media Strategy
March 11, 2020

Marketing Mistakes Part 2 - Social Media Strategy

On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the second of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss common mistakes with social media marketing. With so many users on socia…
Marketing Mistakes Part 1 - Not Having a Brand Story
March 2, 2020

Marketing Mistakes Part 1 - Not Having a Brand Story

On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the first of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss the importance of creating a brand story to build connections. Two coffee…
Ghosting in Business, A New Epidemic
Feb. 19, 2020

Ghosting in Business, A New Epidemic

In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses ghosting in business. While the news is filled with stories about the Coronavirus epidemic, Eric argues there's another epidemic infecting our prof...
The Virtual CMO: The Beginning
Feb. 10, 2020

The Virtual CMO: The Beginning

This is the launch of The Virtual CMO podcast with your host, Eric Dickmann , Founder of The Five Echelon Group , a marketing strategy consulting firm focused on small and midsized businesses. In this episode, we discuss the ...