Episodes

Using Video Marketing to Communicate Your Brand Story with Ben Amos
April 8, 2021

Using Video Marketing to Communicate Your Brand Story with Ben Amos

In part 14 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann speaks with Ben Amos, Founder of Engage Video Marketing. Ben has over 15 years of experience in the film and me...
How to Build and Maximize Your Marketing Budget with Melissa Forziat
April 5, 2021

How to Build and Maximize Your Marketing Budget with Melissa Forziat

In Part 13 of our Masterclass Series, Building a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Melissa Forziat, Principal at Melissa Forziat Events. Melissa is a Southern California-based marketer,...
List Building Strategy and Mastering Email Communications with Matt Rouse
April 1, 2021

List Building Strategy and Mastering Email Communications with Matt Rouse

In part 12 of the Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews, Matt Rouse. Matt is the host of The Digital Marketing Masters Podcast and one of the founders of Ho...
Building an Impactful PR and Communications Strategy with Tracy Russ
March 31, 2021

Building an Impactful PR and Communications Strategy with Tracy Russ

This week, in Part 11 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Tracy Russ. Tracy is the Creator and Managing Director of SOLID. He is an experienced str...
Advertising, Content, and SEO for Growing Inbound Marketing with Hamlet Azarian
March 25, 2021

Advertising, Content, and SEO for Growing Inbound Marketing with Hamlet Azarian

In part 10 of our Masterclass Series on How to Build a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Hamlet Azarian. Hamlet is the Founder of The Retail Merchant Group and is a numerical and result...
How to Use Social Media Marketing to Amplify Your Reach with Jonathan Baldock
March 22, 2021

How to Use Social Media Marketing to Amplify Your Reach with Jonathan Baldock

In part 9 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann speaks with Jonathan Baldock. Jonathan is an Adviser at SocialHP and a social media marketing expert. With 10 ye...
The Need for Customer Relationship Management and Analytics in Your Business with Ed Garry
March 18, 2021

The Need for Customer Relationship Management and Analytics in Your Business with Ed Garry

In part 8 of the Masterclass Series on How to Build a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Ed Garry. Ed is an experienced CRM strategist and consultant who specializes in helping financial...
How to Use Marketing Automation to Increase Campaign Effectiveness with Alex Desnoyers
March 15, 2021

How to Use Marketing Automation to Increase Campaign Effectiveness with Alex Desnoyers

In part 7 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Alex Desnoyers. Alex is a Channel Consultant for HubSpot Solution's Partners. This group is an integr...
How to Expand Your Team with Digital Freelancers and Content Creators with Michael Fleischner
March 11, 2021

How to Expand Your Team with Digital Freelancers and Content Creators with Michael Fleischner

In part 6 of our Masterclass Series, host Eric Dickmann interviews Michael Fleischner. As an entrepreneur, marketer, and author, Michael Fleischner is the Founder of Big Fin SEO, a search engine optimization and digital marke...
Dominate the Competition with a Compelling 3-to-5 Word Marketing Message with Greg Rosner
March 8, 2021

Dominate the Competition with a Compelling 3-to-5 Word Marketing Message with Greg Rosner

In part 5 of our Masterclass Series on "Building a Strategic Marketing Plan for Your Business," host Eric Dickmann interviews Greg Rosner. Greg is the Founder of PitchKitchen.com, a sales enablement agency based in New York whose mission focuses on fixing bad sales messages, virtual presentations, …
Building a Brand Story That Resonates with Your Ideal Customer with Michael Solomon
March 4, 2021

Building a Brand Story That Resonates with Your Ideal Customer with Michael Solomon

In part 4 of our Masterclass Series on Building a Strategic Marketing Plan, host Eric Dickmann talks with Professor of Marketing and Author, Michael Solomon, about Building a Brand Story That Resonates with Your Ideal Custome...
The Importance of Product Market Fit and Competitive Differentiation with Kevin Mako
March 1, 2021

The Importance of Product Market Fit and Competitive Differentiation with Kevin Mako

In part 3 of our Masterclass Series on "Building a Strategic Marketing Plan for Your Business," host Eric Dickmann talks with Kevin Mako, Founder and President of MAKO Design + Invent and host of The Product Startup podcast, about finding product-market fit and competitive differentiation for your …
How to Identify Your Target Market and Ideal Customer Profile with Tim Fitzpatrick
Feb. 18, 2021

How to Identify Your Target Market and Ideal Customer Profile with Tim Fitzpatrick

In part 2 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Tim Fitzpatrick, President of Rialto Marketing, about how to identify your target market and build an...
15 Steps to Build an Effective Strategic Marketing Process
Feb. 15, 2021

15 Steps to Build an Effective Strategic Marketing Process

In part 1 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann discusses the process of creating a plan and the 15 steps required to maximise your campaign effectiveness while...