Analytics Episodes

Marketing Earns Its Seat At The Table When It Speaks Revenue with Dana Marxer
April 20, 2026

Marketing Earns Its Seat At The Table When It Speaks Revenue with Dana Marxer

Followers, clicks, open rates, and impressions can make a marketing dashboard look busy, but they rarely answer the question your CEO and CFO actually ask: how much revenue did marketing influence? Eric Dickmann sits down wit...