Episodes

Followers, clicks, open rates, and impressions can make a marketing dashboard look busy, but they rarely answer the question your CEO and CFO actually ask: how much revenue did marketing influence? Eric Dickmann sits down with Dana Marxer, CEO of RevOps automation company ayeQ, to unpack what it really takes for CMOs to align marketing to pipeline, bookings, and predictable growth in today’s economy.

For many marketers, it can be a challenge knowing how to market technical products and services when the assumption is often that for content to resonate, it must speak in very technical terms. Today, we'll discuss the secrets behind effective communication in this experimental episode of The Virtual CMO Podcast. For this episode, host Eric Dickman leveraged Google's NotebookLM AI voices to bring insights from his recent blog article to life with surprisingly realistic results! The AI narrators...