Episodes

12
Jan. 16, 2022

How to Harness the Power of Podcasting for Your Business with Lindsay Tjepkema

In episode 112, host Eric Dickmann interviews Lindsay Tjepkema. Lindsay is a business leader, speaker, podcaster, and CEO & Co-Founder of Casted- the first and only amplified marketing platform. With more than 15 years of experience in B2B marketing, Lindsay is a dynamic leader who has had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing tech company, Lindsay realized her passion for authentic conversat...
11
Jan. 9, 2022

How to Tailor Marketing to Your Unique Buyer’s Journey with Justin Varuzzo

In episode 111, host Eric Dickmann interviews Justin Varuzzo. Justin has over 20 years of experience focusing on the intersection of marketing and customer service. This led him to start the Marketing and Service podcast for business leaders and entrepreneurs who want to build stronger customer relationships and set themselves apart from their competitors. The podcast features successful business leaders who reveal how they overcame pitfalls to become what they are today. For more information a...
10
Jan. 2, 2022

Finding the Balance of Web Design and SEO with Dmitrii Kustov

In episode 110, host Eric Dickmann interviews Dmitrii Kustov. Dmitrii currently serves as the Internet Marketing Director of Regex SEO, a digital marketing and web design company based in Houston, and has been helping businesses build their online presence through innovative marketing campaigns. Regex SEO is a full-service agency that develops comprehensive digital marketing strategies. Working with clients, Dmitrii focuses on building higher search rankings to generate more organic traffic an...
9
Dec. 12, 2021

Specific Tactics You Can Use to Check If You Are Customer-Obsessed with Erik Newton

In episode 109, host Eric Dickmann interviews Erik Newton. Erik currently serves as the Vice President of Milestone Inc., a digital marketing software and services company and has recently published a management and self-development book, called- “Hack the Corporate Fast Track.” Milestone Internet Marketing Inc. aims to organize and amplify digital information to reach the right audience through digital media advertising, social media. SEO, and analytics. Erik is a prolific writer with more th...
8
Dec. 5, 2021

Marketing Metrics and Turning Insight Into Outcomes with Chris Mercer

In episode 108, host Eric Dickmann interviews Chris Mercer. Over the years, Chris has been helping companies measure their marketing metrics, so they know what’s working and what’s not. Today, Chris serves as a Measurement Marketer at MeasurementMarketing.io. MeasurementMarketing.io helps businesses know their numbers to secure better, profit-generating results. Their services are focused on Google Analytics, Google Tag Manager, Google Data Studio, and Measurement Strategy. Chris Mercer is rec...
7
Nov. 28, 2021

The Role of Diversity, Equity, and Inclusion in Communications with Christopher Willis

In episode 107, host Eric Dickmann interviews Christopher Willis. With over 20 years of experience growing companies in the technology sector, Christopher is recognized as a thought leader in the areas of AI, DEI, and Content Governance. He currently serves as the Chief Marketing Officer at Acrolinx, an AI-powered content governance solution that improves the quality and impact of your content to produce better results. Aside from leading his team at Acrolinx, Christopher is a speaker on the im...
6
Nov. 21, 2021

Measuring Inbound Marketing Success Using SEO, SEM, and SMM with Steve Wiideman

In episode 106, host Eric Dickmann interviews Steve Wiideman. Steve is an SEM & SEO expert, writer, educator, and business consultant. For over 22 years, he has been helping startups, SMBs, and Fortune 5000 companies develop creative growth strategies to ensure sustainable growth. With his passion for SEO and growing businesses, Steve started Wiideman Consulting Group where he advises clients on SEO, link-earning, multi-location ranking factors, and PPC advertising. His current projects includ...
5
Nov. 14, 2021

The Power of Language to Build Your Brand’s Identity with Chris West

In episode 105, host Eric Dickmann interviews Chris West. Chris leads the world's leading strategic brand consultancy focusing on brand language. Verbal Identity has created distinctive and engaging brand voices for global and national brands, relaunches, and startups, from B2B, B2C, and everything in between. Chris founded Verbal Identity in 2010 to advise clients on the power of brand language. His 30 years' experience allowed him to help brands and companies use their language to en...
4
Nov. 7, 2021

How to Grab People’s Attention with Lee Wochner

In episode 104, host Eric Dickmann interviews Lee Wochner. Lee is highly regarded as a strategic leader and facilitator able to help people grow and change. With more than 25 years of organizational consulting both independently and with Counterintuity, Lee has worked with non-profits, government agencies, Fortune 500 companies, and small businesses. Counterintuity is a full-service marketing agency headquartered in Los Angeles. Since 2007, Counterintuity’s propulsive marketing approach has hel...
3
Oct. 31, 2021

Digital Disruption and Rethinking Business Models with Terry Jones

In episode 103, host Eric Dickmann interviews Terry Jones. Terry is a travel and IT veteran, serial entrepreneur, speaker, and author of "On Innovation" and "Disruption Off." He is also known as the Digital Disruptor who founded five startups with two billion-dollar IPOs -Kayak and Travelocity. He has served on 17 corporate boards and his reputation has established him as a thought leader on innovation and disruption. As a speaker, author, venture capitalist, and board member, Terry has been he...
2
Oct. 24, 2021

SEO, User Experience, and Conversion - The Basics of Online Marketing with Joey Donovan Guido

In episode 102, host Eric Dickmann interviews Joey Donovan Guido. Joey is an SEO and web design expert, speaker, business consultant, and author with over two decades of experience as a copywriter working in print and on the web. He is the owner of Cuppa SEO Web Design based in Madison, Wisconsin which focuses on strategy and architecture. With a passion for search engine optimization, Joey realized the importance of looking at websites, and online marketing, holistically. This led him to write...
1
Oct. 17, 2021

The Evolution of Agile Marketing with Greg Kihlström

In episode 101, host Eric Dickmann talks with Greg Kihlstrom. He is a best-selling author, speaker, and entrepreneur who is passionate about agile marketing. Greg hosts "The Agile Brand" podcast (formerly The Agile World). The Agile Brand is a podcast that talks about topics such as customer and employee experience and digital transformation in this digital age. Greg’s show features leaders and industry experts who share their perspectives on the evolving dynamic between brands and customers. ...
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