Episodes

How to Harness the Power of Podcasting for Your Business with Lindsay Tjepkema
Jan. 16, 2022

How to Harness the Power of Podcasting for Your Business with Lindsay Tjepkema

In episode 112, host Eric Dickmann interviews Lindsay Tjepkema. Lindsay is a business leader, speaker, podcaster, and CEO & Co-Founder of Casted- the first and only amplified marketing platform. With more than 15 years of exp...
How to Tailor Marketing to Your Unique Buyer’s Journey with Justin Varuzzo
Jan. 9, 2022

How to Tailor Marketing to Your Unique Buyer’s Journey with Justin Varuzzo

In episode 111, host Eric Dickmann interviews Justin Varuzzo. Justin has over 20 years of experience focusing on the intersection of marketing and customer service. This led him to start the Marketing and Service podcast for ...
Finding the Balance of Web Design and SEO with Dmitrii Kustov
Jan. 2, 2022

Finding the Balance of Web Design and SEO with Dmitrii Kustov

In episode 110, host Eric Dickmann interviews Dmitrii Kustov. Dmitrii currently serves as the Internet Marketing Director of Regex SEO, a digital marketing and web design company based in Houston, and has been helping busines...
Specific Tactics You Can Use to Check If You Are Customer-Obsessed with Erik Newton
Dec. 12, 2021

Specific Tactics You Can Use to Check If You Are Customer-Obsessed with Erik Newton

In episode 109, host Eric Dickmann interviews Erik Newton. Erik currently serves as the Vice President of Milestone Inc., a digital marketing software and services company and has recently published a management and self-deve...
Marketing Metrics and Turning Insight Into Outcomes with Chris Mercer
Dec. 5, 2021

Marketing Metrics and Turning Insight Into Outcomes with Chris Mercer

In episode 108, host Eric Dickmann interviews Chris Mercer. Over the years, Chris has been helping companies measure their marketing metrics, so they know what’s working and what’s not. Today, Chris serves as a Measurement Ma...
The Role of Diversity, Equity, and Inclusion in Communications with Christopher Willis
Nov. 28, 2021

The Role of Diversity, Equity, and Inclusion in Communications with Christopher Willis

In episode 107, host Eric Dickmann interviews Christopher Willis. With over 20 years of experience growing companies in the technology sector, Christopher is recognized as a thought leader in the areas of AI, DEI, and Content...
Measuring Inbound Marketing Success Using SEO, SEM, and SMM with Steve Wiideman
Nov. 21, 2021

Measuring Inbound Marketing Success Using SEO, SEM, and SMM with Steve Wiideman

In episode 106, host Eric Dickmann interviews Steve Wiideman. Steve is an SEM & SEO expert, writer, educator, and business consultant. For over 22 years, he has been helping startups, SMBs, and Fortune 5000 companies develop ...
The Power of Language to Build Your Brand’s Identity with Chris West
Nov. 14, 2021

The Power of Language to Build Your Brand’s Identity with Chris West

In episode 105, host Eric Dickmann interviews Chris West. Chris leads the world's leading strategic brand consultancy focusing on brand language. Verbal Identity has created distinctive and engaging brand voices for global and national brands, relaunches, and startups, from B2B, B2C, and everything…
How to Grab People’s Attention with Lee Wochner
Nov. 7, 2021

How to Grab People’s Attention with Lee Wochner

In episode 104, host Eric Dickmann interviews Lee Wochner. Lee is highly regarded as a strategic leader and facilitator able to help people grow and change. With more than 25 years of organizational consulting both independen...
Digital Disruption and Rethinking Business Models with Terry Jones
Oct. 31, 2021

Digital Disruption and Rethinking Business Models with Terry Jones

In episode 103, host Eric Dickmann interviews Terry Jones. Terry is a travel and IT veteran, serial entrepreneur, speaker, and author of "On Innovation" and "Disruption Off." He is also known as the Digital Disruptor who foun...
SEO, User Experience, and Conversion - The Basics of Online Marketing with Joey Donovan Guido
Oct. 24, 2021

SEO, User Experience, and Conversion - The Basics of Online Marketing with Joey Donovan Guido

In episode 102, host Eric Dickmann interviews Joey Donovan Guido. Joey is an SEO and web design expert, speaker, business consultant, and author with over two decades of experience as a copywriter working in print and on the ...
The Evolution of Agile Marketing with Greg Kihlström
Oct. 17, 2021

The Evolution of Agile Marketing with Greg Kihlström

In episode 101, host Eric Dickmann talks with Greg Kihlstrom. He is a best-selling author, speaker, and entrepreneur who is passionate about agile marketing. Greg hosts "The Agile Brand" podcast (formerly The Agile World). Th...