Marketing Strategy Episodes
Delve into various marketing strategies and best practices that drive effective campaigns and business growth.
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March 11, 2020
Marketing Mistakes Part 2 - Social Media Strategy
On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the second of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss common mistakes with social media marketing. With so many users on social media platforms, businesses have an incredible opportunity to increase brand awareness and engagement if they can avoid these common mistakes: Not setting goals that address your biggest challen...
3
March 2, 2020
Marketing Mistakes Part 1 - Not Having a Brand Story
On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the first of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss the importance of creating a brand story to build connections. Two coffee shops are used as examples to show the power of compelling brand stories and how it can create a compelling atmosphere that more naturally leads into a sales cycle rather than aggressively pushing ...