Marketing Technology Episodes
Explore the latest tools and technologies revolutionizing marketing, including AI, automation platforms, and analytics solutions.
12
Jan. 16, 2022
How to Harness the Power of Podcasting for Your Business with Lindsay Tjepkema
In episode 112, host Eric Dickmann interviews Lindsay Tjepkema. Lindsay is a business leader, speaker, podcaster, and CEO & Co-Founder of Casted- the first and only amplified marketing platform. With more than 15 years of experience in B2B marketing, Lindsay is a dynamic leader who has had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing tech company, Lindsay realized her passion for authentic conversat...
10
Jan. 2, 2022
Finding the Balance of Web Design and SEO with Dmitrii Kustov
In episode 110, host Eric Dickmann interviews Dmitrii Kustov. Dmitrii currently serves as the Internet Marketing Director of Regex SEO, a digital marketing and web design company based in Houston, and has been helping businesses build their online presence through innovative marketing campaigns. Regex SEO is a full-service agency that develops comprehensive digital marketing strategies. Working with clients, Dmitrii focuses on building higher search rankings to generate more organic traffic an...
6
Nov. 21, 2021
Measuring Inbound Marketing Success Using SEO, SEM, and SMM with Steve Wiideman
In episode 106, host Eric Dickmann interviews Steve Wiideman. Steve is an SEM & SEO expert, writer, educator, and business consultant. For over 22 years, he has been helping startups, SMBs, and Fortune 5000 companies develop creative growth strategies to ensure sustainable growth. With his passion for SEO and growing businesses, Steve started Wiideman Consulting Group where he advises clients on SEO, link-earning, multi-location ranking factors, and PPC advertising. His current projects includ...
2
Oct. 24, 2021
SEO, User Experience, and Conversion - The Basics of Online Marketing with Joey Donovan Guido
In episode 102, host Eric Dickmann interviews Joey Donovan Guido. Joey is an SEO and web design expert, speaker, business consultant, and author with over two decades of experience as a copywriter working in print and on the web. He is the owner of Cuppa SEO Web Design based in Madison, Wisconsin which focuses on strategy and architecture. With a passion for search engine optimization, Joey realized the importance of looking at websites, and online marketing, holistically. This led him to write...
1
Oct. 17, 2021
The Evolution of Agile Marketing with Greg Kihlström
In episode 101, host Eric Dickmann talks with Greg Kihlstrom. He is a best-selling author, speaker, and entrepreneur who is passionate about agile marketing. Greg hosts "The Agile Brand" podcast (formerly The Agile World). The Agile Brand is a podcast that talks about topics such as customer and employee experience and digital transformation in this digital age. Greg’s show features leaders and industry experts who share their perspectives on the evolving dynamic between brands and customers. ...
4
Aug. 22, 2021
Using AI to Create Content for Social Media with Kate Bradley Chernis
In episode 85, host Eric Dickmann interviews Kate Bradley Chernis. Kate is the Founder & CEO of Lately, the only social media management platform that creates content for you with the power of A.I. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM radio. She’s ...
15
June 27, 2021
Why it's Time to Digitize Your Business with Tracy Sheen
In episode 81, host Eric Dickmann interviews Tracy Sheen. Tracy is a digital marketer, business strategist, speaker, and author of- The End of Technophobia: A practical guide to digitizing your business. She is also known as "The Digital Guide," who has been working in the marketing and sales space relating to small business technology adaptation for the past 30 years. Tracy is a pioneer in the Australian podcast movement she launched, called the globally successful "Not Another Business Show," ...
14
June 23, 2021
Using Video to Engage Your Target Audience with Gina Pomponi
In episode 80, host Eric Dickmann interviews Gina Pomponi. Gina is an entrepreneur and President and COO of Bluewater Media. Bluewater is one of the leading digital marketing/video production companies in the world. She has spent 30 years in the business pioneering digital marketing and a women’s role at the top of a company. She’s driven well over 11X in media growth and created Bluewater’s Account Management team to provide direct client support. Her leadership has been instrumental in buildin...
12
June 16, 2021
Using Analytics and Business Intelligence to Grow Your Business with Dan McGaw
In episode 78, host Eric Dickmann interviews Dan McGaw. Dan is an award-winning entrepreneur, author, speaker, marketing specialist, growth hacker, and Founder and CEO of McGaw.io, an analytics and marketing technology consultancy firm. He has led the teams at Kissmetrics.com and CodeSchool.com, and served as CMO of Effin Amazing, an analytics and marketing consultancy. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States State Department, where he...
7
May 30, 2021
Virtual Events - The New Normal in a Post-Covid World with Joe Davy
In episode 73, host Eric Dickmann interviews Joe Davy. Joe is a serial entrepreneur who founded Banzai to take make the marketing of professional events easier for Chief Marketing Officers and event coordinators around the world. When the pandemic hit, Joe was able to successfully pivot Banzai to success by acquiring a virtual event and webinar platform to build the first truly end-to-end SaaS-based professional events company, Banzai. With clients like Dell, Adobe, Pure Storage, and more, Banz...
5
May 23, 2021
Using AI to Make Better Decisions on Your Creatives with Anastasia Leng
In episode 71, host Eric Dickmann interviews Anastasia Leng. Anastasia is the Founder & CEO of CreativeX, formerly known as Picasso Labs. CreativeX is an automated creative excellence platform that aims to advance creative expression through the clarity of data. Their technology is used globally by Fortune 500 brands like Unilever, Nestle, Heineken, and even Facebook to measure creative efficiency, consistency, and impact across all their image and video content worldwide. Prior to CreativeX, A...
2
May 12, 2021
How to Use Marketing Automation to Increase Campaign Effectiveness Part 2 with Norman Guadagno
In episode 68, host Eric Dickmann interviews Norman Guadagno. Norman is currently CMO at Acoustic, where he is helping reimagine marketing technology. Over the past two decades, he has held a number of marketing and strategy roles with a deep focus on business transformation, marketing acceleration, and brand building. Norman was previously SVP of Marketing at Carbonite, helping to successfully transform that company from B2C to B2B. He has also held senior marketing positions at digital marketi...
7
March 15, 2021
How to Use Marketing Automation to Increase Campaign Effectiveness with Alex Desnoyers
In part 7 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Alex Desnoyers. Alex is a Channel Consultant for HubSpot Solution's Partners. This group is an integral part of the HubSpot ecosystem and they work closely together to strategize and build scalable solutions to help HubSpot's customers grow by taking full advantage of marketing automation technologies. Alex likes to nerd out on data hygiene, automation, and email deliverab...
14
Dec. 7, 2020
Marketing Automation and the Changing Landscape with Oren Greenberg
In this episode, host Eric Dickmann interviews Oren Greenberg. Oren is a growth marketer, On-Demand CMO, and Founder / Chief Growth Officer of the Kurve Consultancy in London. He helps startups and corporate innovation projects scale using digital channels. He has written for leading marketing blogs and has been featured in the international press. In this episode, Oren shares his thoughts on content marketing, growth strategies, and the changing landscape for marketing automation technologies....
14
Oct. 5, 2020
Digital Marketing vs Traditional Marketing with Jeff Revilla
In this episode, host Eric Dickmann interviews Jeff Revilla. Jeff has more than 20 years of experience as a digital marketer. For the last 10 years, he has been the digital marketing director for a large auto group in western PA which has been recognized by Reputation.com as a Top 100 dealer. Implementing his strategies in marketing; he has been ranked Ranked #1 and #2 in the US by an independent audit for Acura and Honda Dealers based on Social, Rep, and SEO. Jeff also runs a trivia podcast ...
12
Sept. 14, 2020
Agencies and the Importance of Digital Marketing with JC Hite
This week, host Eric Dickmann interviews JC Hite. JC is the CEO and founder of Hite Digital, a white label digital marketing agency. He has started several successful business ventures including a language learning app. Now, he’s scaled his agency from 1 to 50 employees in just 2 years and counting. As CEO of Hite Digital, JC believes his job is to focus on people and culture. His first priority in life is family; both at home and at work. He tries to foster a culture of support, growth, and ca...
9
Sept. 1, 2020
Using AI to Simplify Online Marketing with Sasha Schriber
This week, host Eric Dickmann interviews Sasha Schriber. Sasha is the CEO of Nanos AI, a machine learning company based in Switzerland. Nanos is a do-it-yourself, pay-as-you-go online marketing platform for non-expert users. With Nanos, anyone without marketing or design knowledge can place paid advertisements (images, videos, and texts) on Google, Facebook, and Instagram, starting from as little as $5, in less than 10 minutes. In this episode, learn how Sasha started the company, managed her o...
7
Aug. 24, 2020
Conversations That Lead to Conversions with Paul Ace
In this episode, host Eric Dickmann interviews Paul Ace. Paul is the founder of Amplify C-COM , an AI-based messenger bot system that turns leads into conversations using an 80% human-like experience and a 20% human experience, so you can close more sales and reduce customer support time. He created a specific solution for each customer, he worked with John Lee Dumas from Entrepreneurs On Fire and 8 figure trail-blazer Pete Vargas. Paul shares how to use AI & chatbots in conversation to create...