Feb. 10, 2020
The Virtual CMO: The Beginning
This is the launch of The Virtual CMO podcast with your host, Eric Dickmann, Founder of The Five Echelon Group, a marketing strategy consulting firm focused on small and midsized businesses.
In this episode, we discuss the concept behind a Virtual CMO and how it can impact your business. Topics will include:
- Interviews with marketing leaders in small and midsize businesses
- Marketing technology reviews and vendor interviews
- Best of...marketing examples that are having a real impact today
In this episode, we also cover:
- Why The Virtual CMO podcast?
- The problem of "low hanging fruit"
- The need for a comprehensive marketing strategy
- What is a Virtual CMO?
Look for new episodes each week.
A transcript is available at https://fiveechelon.com/the-virtual-cmo-podcast-s1e1/
Season 1, Episode 1