Marketing Consulting Episodes

Followers, clicks, open rates, and impressions can make a marketing dashboard look busy, but they rarely answer the question your CEO and CFO actually ask: how much revenue did marketing influence? Eric Dickmann sits down with Dana Marxer, CEO of RevOps automation company ayeQ, to unpack what it really takes for CMOs to align marketing to pipeline, bookings, and predictable growth in today’s economy.

In episode 122, host Eric Dickmann talks with Dean Waye - CEO of WayeCreative, a copywriting firm helping businesses and fractional CMOs attract, impress, and lock in new clients. Dean Wayne also co-hosts "This Audience Means Business," an interactive LinkedIn live show where he and his guests discuss and review company messaging. For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/attract-new-clients-fractional-cmo-s8ep7/ Send us your que...

In episode 108, host Eric Dickmann interviews Chris Mercer. Over the years, Chris has been helping companies measure their marketing metrics, so they know what’s working and what’s not. Today, Chris serves as a Measurement Marketer at MeasurementMarketing.io. MeasurementMarketing.io helps businesses know their numbers to secure better, profit-generating results. Their services are focused on Google Analytics, Google Tag Manager, Google Data Studio, and Measurement Strategy. Chris Mercer is rec...

In episode 96, host Eric Dickmann interviews Rob te Braake. Rob is a serial entrepreneur and Founder of Insight Matters. With more than a decade of experience in entrepreneurship and banking, he co-founded a technology and investment firm based in Beijing, China, and has guided dozens of digital companies as a financial adviser. After running several technology and consulting ventures across the globe, Rob realized that there was one thing that excites him more than building his own business - ...

In episode 94, host Eric Dickmann interviews Brian Roland and Travis Gravette. Brian is a social entrepreneur and Founder of Abenity and Travis is its CEO. Abenity is a company that powers corporate perks for top businesses. They have partnered with the world’s top brands to provide member-only access to private discounts and corporate rates on everything from pizza and the zoo, to movie tickets, oil changes, car rentals, and hotels. Abenity provides millions of subscribers with perks and benef...

In episode 92, host Eric Dickmann interviews Brian Kale. Brian is a customer service advocate, CX industry insider, and Head of Customer Success at Bank Novo. a small business banking platform connecting business owners to no-fee checking and debit accounts. He's been helping companies better understand their customers by building better products for their needs. For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/being-customer-advocate-withi...

In episode 88, host Eric Dickmann interviews Jason Bradshaw. Jason is an entrepreneur, global guru on customer service, award-winning executive, keynote speaker, CMO, and Best-Selling Author of "It’s All About CEX." He created his first business at 14, selling telecommunications and computer equipment in the Australian regional city of Toowoomba. Jason tested and implemented strategies for improving the experience in a variety of sectors, including telecommunications, retail, media, finance, aut...

In episode 78, host Eric Dickmann interviews Dan McGaw. Dan is an award-winning entrepreneur, author, speaker, marketing specialist, growth hacker, and Founder and CEO of McGaw.io, an analytics and marketing technology consultancy firm. He has led the teams at Kissmetrics.com and CodeSchool.com, and served as CMO of Effin Amazing, an analytics and marketing consultancy. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States State Department, where he...

In episode 76, host Eric Dickmann interviews Taunya Renson-Martin. Taunya is an entrepreneur, writer, and Founder and Managing Partner of Mach Media. She leads a remarkable team of global professionals who are not only incredibly skillful but also super nice! Advising clients remain as Martin's passion as well, which is why you’ll still find Taunya creating and implementing strategic marketing communications programs to impact business for a variety of international companies. Strategy, creativi...

In episode 74, host Eric Dickmann interviews Geoff Thatcher. Geoff is a writer, teacher, author, and Founder and Chief Creative Officer of Creative Principals. He is an experienced creative leader who knows how to take a project from concept to reality. For most of his career, these projects have been about world-class experiences such as the grand opening of Warner Bros. World Abu Dhabi and the American Airlines Museum. Whether it’s the world’s largest video dome on a beach in Dubai or the open...

In episode 72, host Eric Dickmann speaks with Devin Miller, Founder and CEO of Miller IP Law. Devin just loves startups! He established his own first startup while earning his Law & MBA degrees. Since then, Devin has set up several 7/8 figure startups and enjoyed every minute of it. He has a real passion for a new business model--the prospect of a business startup always makes Devin's heart race! Devin is an entrepreneur and a patent and trademark attorney. He obtained several degrees including...

In episode 69, host Eric Dickmann interviews Mike Lander. Mike has had an eclectic career including engineering, project management, high-value consulting, and entrepreneurship. His start in life was like any kid growing up in a working-class family. His first job was at 16 when he left school and joined an engineering company as an apprentice. The remarkable bit was at the age of 42, Mike raised several million pounds from a UK bank and grew a consultancy to over 120 people. Mike is an accompl...

This week, in Part 11 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Tracy Russ. Tracy is the Creator and Managing Director of SOLID. He is an experienced strategic communications executive, public relations leader, and public engagement expert. Over his 25-year career, Tracy has demonstrated success in building value and advancing missions for organizations, institutions, campaigns, and movements in the private and public sector...

In part 8 of the Masterclass Series on How to Build a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Ed Garry. Ed is an experienced CRM strategist and consultant who specializes in helping financial services firms unlock data, elevate customer experiences and uncover the insights they need to transform. He is a leader within Huron’s Salesforce team and has worked with global Fortune 500 clients and financial services leaders to innovate and enhance the value of their c...

In part 6 of our Masterclass Series, host Eric Dickmann interviews Michael Fleischner. As an entrepreneur, marketer, and author, Michael Fleischner is the Founder of Big Fin SEO, a search engine optimization and digital marketing agency based in Robbinsville, New Jersey. He is also the author of a number of books including "SEO Made Simple," now in its 7th edition, and hosts a weekly podcast titled, “The Digital Freelancers.” of which Eric was a recent guest: https://podcasts.apple.com/us/podca...

This week, Eric Dickmann interviews Jack Sweeney. Jack is the host and producer of CFO Thought Leader — a podcast featuring interviews of finance leaders who are driving change within their organizations. He is managing director of Middle-Market Executive, the leader in audio on-demand content for the middle-market C-suite. With a background of more than 20 years in print and online journalism, Jack has written extensively about finance, management consulting, information technology, and public...

In this episode, host Eric Dickmann interviews Bryan Clayton. Bryan is the CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee growing it to over $10 ...

In this episode, host Eric Dickmann interviews Stephen Olmon. Stephen is on a journey to build 50 companies by 2050. At the age of 30, he's currently about 20% of the way there. He often executes creative deal structures, is not control hungry, and pursues partners for each of his endeavors. His greatest skill is connecting the dots, whether that be people, companies, incentives, or partnerships. Stephen also co-hosts the "Betafy Podcast" to help educate both current and future entrepreneurs an...

In this episode, host Eric Dickmann interviews Karla Singson. Karla is an entrepreneur and business coach who has built multiple businesses from the ground up since she started her career when she was just 19 years old. Now, in addition to running her multiple businesses, she helps coach other business owners to grow their own businesses with practical advice and strategies to be profitable from day one. Karla's ScaleWind is an umbrella company that offers multiple services including: Virtual ...

In this episode, host Eric Dickmann interviews Jeff Baker. Jeff is the CMO of Brafton and a passionate expert on SEO. He helps clients grow their website traffic and create compelling content to rank on Google. Jeff is a featured writer on SEO and has many useful articles on Moz. He is currently a digital nomad and travels the world with other passionate professionals. Jeff is also a podcaster and hosts “Above the Fold”; where he has conversations with top industry leaders. https://podcasts.ap...

In this episode, host Eric Dickmann interviews Rob Ristagno. Rob is the Founder and CEO of the Sterling Woods Group and focuses his efforts on data analytics and marketing segmentation strategies to spur organic growth. He is passionate about the intersection of data science and sales & marketing leadership. At the Sterling Woods Group, he and the team help clients reliably grow near-term sales by applying data science to build marketing segmentation strategies, identify your best customers, an...

In this episode, host Eric Dickmann interviews Darcy Sullivan. Darcy's true passion is educating and training small businesses and entrepreneurs on improving their brand’s online presence. She is a public speaker and educator on topics related to marketing, content marketing, SEO, and social media. In this episode, she shares valuable insights on things businesses can do to improve their online rankings. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www...

In this episode, host Eric Dickmann interviews Tanya Goodall Smith of Workstory Brand Photography. After a decade-long career as a graphic designer and art director, Tanya walked away from it all to pursue her lifelong love of photography. She spent the last 15 years perfecting her digital photography skills and style through workshops, college courses, and hours of experience. Now she’s back to her creative agency roots, offering an alternative to generic stock photography. Tanya’s experience ...

This week, host Eric Dickmann interviews Skye Ferguson. Skye has 10 years' experience in PR & communications, working internationally with big brands like banks, airlines, and consultancies, and also in-house for a national UK charity. In this episode, Skye shares strategies for getting PR coverage from mainstream journalists and news outlets. By building relationships, knowing the audience, and creating newsworthy content, she shares how businesses can benefit from the exposure an...