Marketing Consulting Episodes

In this episode, host Eric Dickmann interviews Kim Bratanata, Director for the US at Mach Media, a full-service marketing and communications agency with offices in Europe and the United States. Kim has become a world citizen, she has a BA and MA in Chinese Studies, as well as an MA in European Politics. She spends a lot of time traveling and working with people from different countries. She is Belgian-American living in Orlando, Florida. In her current role, she helps customers from Europe and...

In this episode, host Eric Dickmann interviews AJ Davis. AJ is an industry expert in user experience strategy with a proven track record for delivering measurable value to clients. She's led optimization strategy for fortune 500 companies during her tenure at Clearhead, including CVS, Steve Madden, and Lululemon. She's now the Founder and CEO of The Experiment Zone, which provides conversion strategy and testing for online businesses. https://experimentzone.com We discuss the importance of opt...

In this episode, host Eric Dickmann interviews Rick Jordan. Rick is the CEO and Founder of ReachOut Technology and has become a nationally recognized voice on cybersecurity, business, and ethics. 12 years ago, Rick was laid off, broke, and in foreclosure with newborn twins. During the middle of the recession, Rick founded a multimillion-dollar company and personally has a burning passion to help other companies see a meaningful transformation in their business lives and relationships. Rick is a...

In this episode, host Eric Dickmann interviews Elizabeth Pampalone. Elizabeth is the Founder of Beyond The Cause, a marketing agency in Jacksonville, Florida that specializes in helping small businesses and nonprofits build out their marketing strategies. She is also the host of the Absolute Marketing podcast where she discusses new marketing tips each week. https://podcasts.apple.com/us/podcast/absolute-marketing-podcast/id1499535026 Elizabeth has developed a powerful framework for guiding bu...

In this episode, host Eric Dickmann interviews Brandon Seay. Brandon is the CEO of Sharpen Clicks, a digital marketing agency in Tennessee that specializes in SEO and SEM. We discuss the importance of digital marketing for businesses, how companies can implement chatbots on their Facebook Business Pages, how using video can help amplify your brand message, and finally, we discuss the significance of current events and the Juneteenth remembrance. Brandon is also the host of his own podcast, The ...

In this episode, host Eric Dickmann interviews Lynn Power. Lynn is a longtime ad agency executive with a love for beauty. She's been fortunate to work on many iconic brands, including Gillette Venus, Clinique, L'Oreal, and Nexxus. She loves building teams, reinventing cultures, and disruption. And now she's disrupting the haircare industry with MASAMI, clean premium haircare with a Japanese ocean botanical that's all about hydration. We discuss how the advertising agency business has changed as...

In this episode of The Virtual CMO podcast, Craig Saywer, host of The Biz Reveal, interviews Eric Dickmann about marketing strategies for small businesses and entrepreneurs. We discuss the importance of product-market fit, consistency in marketing, understanding your target market, and situational awareness in your messaging. The full episode is available on YouTube as well at: https://youtu.be/gjAXhxpTrEU For a full transcript of this podcast go to: https://fiveechelon.com/marketing-strategy-...

In this episode of The Virtual CMO podcast, your host Eric Dickmann speaks with Greg Sanchez about the importance of marketing for physicians. As costs have risen and reimbursement from insurance companies becomes more challenging, physicians have been forced to look for new ways of making money. Since many of these new services are cosmetic in nature, they have looked to adopt new marketing strategies to drive awareness of their offerings, manage customer reviews, and find partnerships to help ...

In this episode of The Virtual CMO podcast, your host Eric Dickmann answers questions from listeners about adapting marketing plans as the economy starts to reopen after the COVID-19 shutdown. "My company wants to hold back on marketing spend until the economy is stronger. What should I do?" "I'm the only one left on my team after the others were laid off. How can I manage everything myself?" Our company needs revenue and my boss wants us to aggressively market but I'm not sure it will work i...

In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses a recent research report by LemonLight Media on how the COVID-19 pandemic is affecting the marketing efforts of businesses across industries. We will discuss the impacts to: Budget spend and when to start spending again Marketing plans and content already produced Areas of future investment Audience engagement Managing remote teams Other impacts, negative and positive Keep up-to-date with the latest blog article...

The sky is falling! Watching the news every day makes it seem that way. There is no shortage of bad news for us individually, for our businesses, and the economy. The pandemic of the Novel Coronavirus (COVID-19) has presented government and business leaders with an unprecedented challenge of saving lives and the economy at the same time. It's not an easy task, and history will judge how successful they were, but for small and midsize companies, the realities of these changes are significant. For...

On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the second of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss common mistakes with social media marketing. With so many users on social media platforms, businesses have an incredible opportunity to increase brand awareness and engagement if they can avoid these common mistakes: Not setting goals that address your biggest challen...

On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the first of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss the importance of creating a brand story to build connections. Two coffee shops are used as examples to show the power of compelling brand stories and how it can create a compelling atmosphere that more naturally leads into a sales cycle rather than aggressively pushing ...