Dana Marxer

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Dana Marxer has led B2B marketing and product teams for multiple high-growth technology companies across industries, including business intelligence, healthcare, manufacturing, supply chain, and non-profit. An engineer by background, Dana’s metrics-oriented growth engine and strategic thought-leadership approach have led to dramatic revenue growth, strategic transactions, and IPOs. Almost a decade ago, Dana created Gen5 as a business accelerator that focuses on engineering a data-driven path to revenue. As the CEO of ayeQ, she brings a unique mix of skills as an innovative, strategic leader, with the analytical approach and tactical execution of an engineer.

Marketing Earns Its Seat At The Table When It Speaks Revenue with Dana Marxer
April 20, 2026

Marketing Earns Its Seat At The Table When It Speaks Revenue with Dana Marxer

Followers, clicks, open rates, and impressions can make a marketing dashboard look busy, but they rarely answer the question your CEO and CFO actually ask: how much revenue did marketing influence? Eric Dickmann sits down with Dana Marxer, CEO of RevOps automation company ayeQ, to unpack what it re…
Guest: Dana Marxer