Episodes

Why the Law Matters to Marketers with Hatti Suvari
Sept. 10, 2020

Why the Law Matters to Marketers with Hatti Suvari

This week, host Eric Dickmann interviews Hatti Suvari. Hatti is a non-lawyer who is registered and regulated by the Solicitors Regulation Authority in the UK. Hatti helps her audience to get access to clear & free information...
Building a PR Strategy for Your Business with Skye Ferguson
Sept. 7, 2020

Building a PR Strategy for Your Business with Skye Ferguson

This week, host Eric Dickmann interviews Skye Ferguson. Skye has 10 years' experience in PR & communications, working internationally with big brands like banks, airlines, and consultancies, and also in-house for a national UK charity. In this episode, Skye shares strategies for getting PR cove…
Using AI to Simplify Online Marketing with Sasha Schriber
Sept. 1, 2020

Using AI to Simplify Online Marketing with Sasha Schriber

This week, host Eric Dickmann interviews Sasha Schriber. Sasha is the CEO of Nanos AI , a machine learning company based in Switzerland. Nanos is a do-it-yourself, pay-as-you-go online marketing platform for non-expert users....
Making Music by Building the Job You Want with Alan Currens
Aug. 27, 2020

Making Music by Building the Job You Want with Alan Currens

In this bonus episode, host Eric Dickmann interviews Alan Currens. Alan, is a former Paramount Pictures recording artist, touring rocker, and children's television show producer. In 2013, he set his sites on getting "set for ...
Conversations That Lead to Conversions with Paul Ace
Aug. 24, 2020

Conversations That Lead to Conversions with Paul Ace

In this episode, host Eric Dickmann interviews Paul Ace . Paul is the founder of Amplify C-COM , an AI-based messenger bot system that turns leads into conversations using an 80% human-like experience and a 20% human experien...
Marketing on Tik Tok - It's More Than Twerking with Matt Stait
Aug. 17, 2020

Marketing on Tik Tok - It's More Than Twerking with Matt Stait

In this episode, host Eric Dickmann interviews Matt Stait. Matt went from a scrawny kid with asthma to a world champion martial artist, best-selling author, business owner, speaker, coach, and Tik Tok specialist. He has a fol...
Exponential Growth Through Digital Marketing with Creighton Wong
Aug. 13, 2020

Exponential Growth Through Digital Marketing with Creighton Wong

In this bonus episode, host Eric Dickmann interviews Creighton Wong. Creighton is the Founder of Exponential Clients , a digital marketing firm built on the belief that massively growing a business always starts with deep res...
Building Your Business Step-By-Step with Paul Samakow
Aug. 10, 2020

Building Your Business Step-By-Step with Paul Samakow

In this episode, host Eric Dickmann interviews Paul Samakow. Paul, an attorney in Virginia and Maryland, never worked in a law firm. Rather he started his own practice 40 years ago and built it into a multi-million dollar bus...
How a Full-Service Agency Can Benefit Your Business with Kim Bratanata
Aug. 3, 2020

How a Full-Service Agency Can Benefit Your Business with Kim Bratanata

In this episode, host Eric Dickmann interviews Kim Bratanata, Director for the US at Mach Media , a full-service marketing and communications agency with offices in Europe and the United States. Kim has become a world citizen...
Optimizing Conversions Through Experimentation with AJ Davis
July 27, 2020

Optimizing Conversions Through Experimentation with AJ Davis

In this episode, host Eric Dickmann interviews AJ Davis. AJ is an industry expert in user experience strategy with a proven track record for delivering measurable value to clients. She's led optimization strategy for fortune ...
Designing Your Brand Strategy with Russell Pearson
July 20, 2020

Designing Your Brand Strategy with Russell Pearson

In this episode, host Eric Dickmann interviews brand strategist, Russell Pearson. Whether stalking the big stage, directing the boardroom or rocking a comedy club, Russell brings passion, humor, and insight to every presentat...
Situational Ethics and the Impact on Marketing with Rick Jordan
July 13, 2020

Situational Ethics and the Impact on Marketing with Rick Jordan

In this episode, host Eric Dickmann interviews Rick Jordan. Rick is the CEO and Founder of ReachOut Technology and has become a nationally recognized voice on cybersecurity, business, and ethics. 12 years ago, Rick was laid o...
Marketing Gold - Growth Hacking on a Limited Budget with Tarusha Mittal
July 6, 2020

Marketing Gold - Growth Hacking on a Limited Budget with Tarusha Mittal

In this episode, host Eric Dickmann interviews Tarusha Mittal. Tarusha is the Co-Founder and COO of OroPocket , a new, 100% asset-backed banking platform based on blockchain. She is also the host of a podcast called Living on...
The Power of Absolute Marketing with Elizabeth Pampalone
June 30, 2020

The Power of Absolute Marketing with Elizabeth Pampalone

In this episode, host Eric Dickmann interviews Elizabeth Pampalone. Elizabeth is the Founder of Beyond The Cause, a marketing agency in Jacksonville, Florida that specializes in helping small businesses and nonprofits build o...
Digital Marketing and Helping Clients Succeed with Brandon Seay
June 25, 2020

Digital Marketing and Helping Clients Succeed with Brandon Seay

In this episode, host Eric Dickmann interviews Brandon Seay. Brandon is the CEO of Sharpen Clicks, a digital marketing agency in Tennessee that specializes in SEO and SEM. We discuss the importance of digital marketing for bu...
From Advertising Agency to Entrepreneur with Lynn Power
June 19, 2020

From Advertising Agency to Entrepreneur with Lynn Power

In this episode, host Eric Dickmann interviews Lynn Power. Lynn is a longtime ad agency executive with a love for beauty. She's been fortunate to work on many iconic brands, including Gillette Venus, Clinique, L'Oreal, and Ne...
Marketing Strategies for Creatives with Russell Nohelty
June 17, 2020

Marketing Strategies for Creatives with Russell Nohelty

In this episode of The Virtual CMO podcast, host Eric Dickmann interviews Russell Nohelty. Russell is a USA Today bestselling author, speaker, and six-figure creative entrepreneur. He’s raised over $170,000 on Kickstarter, bu...
Marketing Strategy | An Interview from The Biz Reveal with Craig Sawyer
June 10, 2020

Marketing Strategy | An Interview from The Biz Reveal with Craig Sawyer

In this episode of The Virtual CMO podcast, Craig Saywer, host of The Biz Reveal, interviews Eric Dickmann about marketing strategies for small businesses and entrepreneurs. We discuss the importance of product-market fit, co...
The Importance of Marketing for Physicians with Greg Sanchez
June 6, 2020

The Importance of Marketing for Physicians with Greg Sanchez

In this episode of The Virtual CMO podcast, your host Eric Dickmann speaks with Greg Sanchez about the importance of marketing for physicians. As costs have risen and reimbursement from insurance companies becomes more challe...
Q&A - Marketing Plans as the Economy Reopens
May 18, 2020

Q&A - Marketing Plans as the Economy Reopens

In this episode of The Virtual CMO podcast, your host Eric Dickmann answers questions from listeners about adapting marketing plans as the economy starts to reopen after the COVID-19 shutdown. "My company wants to hold back o...
Marketing Challenges as the Economy Prepares to Open
April 28, 2020

Marketing Challenges as the Economy Prepares to Open

In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses a recent research report by LemonLight Media on how the COVID-19 pandemic is affecting the marketing efforts of businesses across industries. We wi...
Crisis Marketing: How to Rework Plans for a Recovery
April 5, 2020

Crisis Marketing: How to Rework Plans for a Recovery

The sky is falling! Watching the news every day makes it seem that way. There is no shortage of bad news for us individually, for our businesses, and the economy. The pandemic of the Novel Coronavirus (COVID-19) has presented...
Marketing Mistakes Part 2 - Social Media Strategy
March 11, 2020

Marketing Mistakes Part 2 - Social Media Strategy

On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the second of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss common mistakes with social media marketing. With so many users on socia…
Marketing Mistakes Part 1 - Not Having a Brand Story
March 2, 2020

Marketing Mistakes Part 1 - Not Having a Brand Story

On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the first of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss the importance of creating a brand story to build connections. Two coffee…