Episodes

In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses ghosting in business. While the news is filled with stories about the Coronavirus epidemic, Eric argues there's another epidemic infecting our professional lives, the unhealthy habit of ghosting in business. The customer who goes missing RFP's falling into the void Bosses scared of conflict Chronic ghosting in recruiting and HR Salespeople as frequent offenders Why are people ghosting? Your personal brand is at ...

This is the launch of The Virtual CMO podcast with your host, Eric Dickmann, Founder of The Five Echelon Group, a marketing strategy consulting firm focused on small and midsized businesses. In this episode, we discuss the concept behind a Virtual CMO and how it can impact your business. Topics will include: Interviews with marketing leaders in small and midsize businesses Marketing technology reviews and vendor interviews Best of...marketing examples that are having a real impact today In ...

Marketing professionals have a tough job…they have to develop brand awareness and increase product demand to support their company’s growth. The problem is that marketing is challenging in the best of times and even harder in environments with budget cuts and limited staffing. Developing comprehensive marketing plans that encompass website design, search engine optimization, social media, advertising, content, video, events, and more can be a daunting task! How can small teams manage the compl...